As James wrote about yesterday, this week Delta has rolled out new uniforms for their 64,000+ employees. Delta first announced these uniforms back in 2015, but took their time with the design and testing phase. This was to make sure that they didn’t have major issues with the roll-out, as American did.
I agree with James’ conclusion about the uniforms, though I’d add that I think there may be more to these uniforms than meets the eye. Airlines almost always choose uniforms that match the branding of the airline, so it makes me wonder if there’s a major Delta rebranding underway, or what. It’s very strange for an airline that uses red and blue as their primary colors to select new uniforms that are “passport plum.” Maybe there’s more to this story?
What matters to me most about airline uniforms is that they’re comfortable for employees and that the people wearing them feel good, because that’s the greatest thing we can get out of new uniforms as customers.
Yesterday Delta unveiled a new safety video for their A350s. Delta has long had themed safety videos, and in many cases they’re quite creative. Sometimes the videos are humorous, other times they serve up a full pitcher of Delta Kool-Aid.
This time around Delta is doing something really cool. Their latest safety video coincides with the launch of their new uniforms, so in the video you’ll see flight attendants wearing every uniform Delta flight attendants have ever worn, dating back to the 40s.
I care less about fashion than just about anyone, but I still found this to be fascinating. My gosh, the late 60s and 70s were a very, very, very scary time for fashion. I sort of have a hard time believing that the 1969-1970 “summer uniform” wasn’t in fact a 1969-1970 Halloween costume.
Anyway, here’s the video, which I really enjoyed:
What are your favorite and least favorite Delta uniforms from the video?