I really do love Singapore. I love the city, I love the food, I love the airport, and I love the airline. I don’t think I’d ever want to live there, but I always love visiting for a couple of days.
One other thing I love about Singapore (in a backwards way) is some of the promotional travel videos that come out of the country. A few years ago I wrote about a Singapore Tourism Board video that went viral. The video talks about all the surprises you may experience if you visit Singapore… like pregnancy! The production quality also makes it look like it was made in 2004 rather than 2014. Not surprisingly, the Singapore Tourism Board quickly withdrew the video, as it became popular in a way they weren’t anticipating.
My friend Jim forwarded me a video that Changi Airport published today, in which they’re trying to promote the airport using the hashtag #ImagineChangi. The video is described as follows:
What happens when you #ImagineChangi into something more enchanting? Watch a modern-day love story unfold in Changi Airport!
While the previous video was cringeworthy, this one is just… strange, and I’m confused. First let me share the video:
Someone has to help me out here:
- Is Insta-stalking in order to find someone’s location now considered socially acceptable? If you’re going to Insta-stalk him, at least slide into his DMs!
- At the two minute mark it appears as if she’s thinking of messaging him on Instagram, and considered saying “long time no…”; does that mean she knows him?
- What exactly is the flashback she’s having at the beginning where she sees his name? Did they used to date, or something?
- If she doesn’t know who he is, am I the only one who thinks that using the same hashtag isn’t sufficient grounds on which to fall in love?
- Maybe they should take it easy when it comes to the pace at which they’re posting Instas, because they’re getting zero likes 😉
- Maybe I’m overanalyzing all of this
Despite all that, I find this video oddly enchanting and cute, and have watched it multiple times…