Here’s a service that almost sounds like an April Fools’ joke.
For those originating their journey in Dubai, Emirates has introduced a new home check-in option. No, we’re not talking about being able to check-in online and print your boarding passes at home. We’re not even talking about a home baggage delivery service, where some airlines have partnered with freight companies to let you ship your bags door-to-door at an extra cost.
Instead, with Emirates’ new home check-in option an Emirates representative will show up at your door, print your boarding passes, do document checks, and take your bags. They’re literally bringing the entire check-in experience to your door.
This service is available exclusively in Dubai, and allows an Emirates representative to complete the check-in process and security check from the comfort of your home, hotel, or office, and have your luggage transported to the airport prior to your flight. An Emirates representative will arrive at your preferred location at your preferred time to weigh and tag your bags, check you in, and issue boarding passes. Then when you go to the airport you can head directly to immigration and security.
As you might expect, there’s a cost for this service. The cost is 350AED (~95USD) per trip for up to seven pieces of luggage, and 35AED for each additional piece of luggage. This service needs to be booked on emirates.com at least 12 hours before departure time.
Now, I think it goes without saying that for most of us, this service seems nearly useless. We can check ourselves in online, and it’s not like transporting bags to the airport is that much of a burden, especially if you’re traveling light.
However, I can actually imagine this service being quite popular in Dubai. If you’re traveling with a lot of luggage or with a family, this can eliminate some amount of the stress typically associated with the airport experience. We’re also talking about the UAE here, where people are known to pay for some unnecessary things, to put it mildly. 😉
What do you make of Emirates’ new home check-in feature? Is it completely useless, or do you see circumstances under which it could make sense?
(Tip of the hat to Chandan Bhat)