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LifeMiles has just launched their first major promotion on purchased miles for 2018. The LifeMiles program is offering up to a 125% bonus on purchased miles through Wednesday, February 28, 2018.
Through this promotion, LifeMiles is offering a tiered bonus on purchased miles, as follows:
- Buy 1,000 to 50,000 miles, get a 100% bonus (1.65 cents per mile)
- Buy 51,000 to 100,000 miles, get a 115% bonus (1.53 cents per mile)
- Buy 101,000 to 200,000 miles, get a 125% bonus (1.47 cents per mile)
This offer is pretty average as far as bonuses on purchased LifeMiles go. We’ve certainly seen bigger bonuses in the past, like in November, when we saw bonuses of up to 150%. However, buying miles with a 125% bonus can be a good deal with an immediate use in mind. Also keep in mind that this is likely the last LifeMiles promotion where you can buy miles with their old expiration policy.
Should you buy LifeMiles?
When it comes to redeeming LifeMiles, Avianca is in the Star Alliance, so check out the Star Alliance award chart for redemption rates. To give a few examples of one way premium cabin redemption rates (there are no fuel surcharges on any awards):
- US to Europe in business class costs 63,000 miles
- US to Europe in first class costs 87,000 miles
- US to Southeast Asia in business class costs 78,000 miles
- US to North Asia in first class costs 90,000 miles
With a specific use in mind, this promotion can be a great value, especially for first class travel on ANA or Asiana. ANA first class between the US and Japan for ~$1,320 one-way is a pretty darn good value, if you ask me.
Or business class between the US and Europe will just run you ~$925, which is an excellent value as well.
Everyone has to crunch the numbers for themselves and decide whether this makes sense or not.
The one catch is that LifeMiles doesn’t always have access to all the same space that other Star Alliance programs do. So you’ll want to do an online search to make sure the type of redemption you’re looking at is available. For example, they often block awards in Lufthansa first class, Austrian business class, all Air China flights, etc.
Buying LifeMiles counts as an airfare purchase
LifeMiles processes mileage purchases directly, meaning that buying miles with them qualifies as airfare spend. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus miles for airfare spend:
|Card||Points earned on airfare spend|
|The Platinum Card® from American Express||5x Membership Rewards points per dollar spent|
|Chase Sapphire Reserve®||3x Ultimate Rewards points per dollar spent|
|Premier Rewards Gold Card from American Express||3x Membership Rewards points per dollar spent|
|Citi ThankYou® Premier Card||3x ThankYou points per dollar spent|
|Chase Sapphire Preferred® Card||2x Ultimate Rewards points per dollar spent|
With a specific use in mind, buying LifeMiles can represent an excellent value. Just make sure you’re aware that they don’t always have access to all Star Alliance award space, so I’d recommend doing some searches on the LifeMiles website before buying miles, to get a sense of availability. I’m a big fan of the LifeMiles program, and have gotten a lot of value from their miles over the years.