Last November Chase and Starbucks announced their intentions to introduce a co-brand credit card this winter. At the time they didn’t reveal many details about the new card, and I’ve been curious to see what they come up with. It has been interesting to see the evolution of co-brand cards, beyond the traditional airline and hotel cards we saw in the past. For example, Barclaycard and Uber introduced a pretty compelling card last year, which is lucrative in surprising ways.
We now have some more information about when Starbucks’ new credit card will be introduced. According to The Daily Meal, Chase and Starbucks plan to introduce their co-brand credit card in February, so we’re just weeks away from this card being introduced.
Starbucks has quite some potential here, given how many engaged customers they have. Currently 42% of Starbucks transactions in the US are made with Starbucks’ prepaid loyalty card or app, so if they introduce a compelling product, they potentially have an engaged audience of millions of frequent customers.
Barclaycard and Uber set an interesting precedent for co-brand credit cards recently, so that makes me especially curious to see what kind of a structure Chase and Starbucks come up with. Uber’s credit card is interesting because it’s compelling, yet it seems only related to Uber in terms of the name — the card doesn’t have a good rewards structure for Uber rides, doesn’t offer any Uber perks, and offers cash back, rather than Uber rewards.
I’ll be curious to see if this new card offers Starbucks perks and rewards, or if it will really only be connected to Starbucks by name.
What would you like to see from the new Chase Starbucks Card?
(Tip of the hat to @IadisGr8)