Last November, some minor changes were announced to the Marriott Rewards and Starwood Preferred Guest programs for 2018. Among these changes was that Starwood and Hertz would be introducing a new partnership, and the existing partnership between Marriott and Hertz would be expanded.
As part of this expanded partnership:
- All SPG members can now access discounted rates and earn 200 Starpoints for their Hertz rentals; to earn Starpoints, SPG members must add their SPG account number to their car rental reservations for rentals picked up at any airport or off-airport location
- Members are also eligible for status matches — Marriott Rewards and SPG Platinum members receive Hertz Gold Plus Rewards Five Star status, and Marriott Platinum Premier and SPG Platinum Ambassador members receive President’s Circle status
As you can see, Five Star gets you a one class upgrade subject to availability, while President’s Circle gets you a confirmed one class upgrade. There are a few other perks, though the status won’t exactly be life changing.
It’s always nice to see more partnerships. Personally I don’t remember the last time I rented from Hertz, so this will be of limited use to me. Based on my travel patterns, it certainly doesn’t make up for Starwood and Uber cutting ties, which I found to be a great partnership.
Furthermore, Hertz seems to partner with so many loyalty programs, and arguably there are significantly more lucrative opportunities. For example, United and Hertz have had a partnership for years, which is a great opportunity to earn a significant number of miles, which are worth more than 200 Starpoints.
Anyway, if you have status with Marriott or Starwood but don’t have status with Hertz, you might as well register, as you never know when this will come in handy.