Hyatt is trying to use their World of Hyatt program as a platform for connecting with members outside of traditional means, so we’ve seen them introduce several unique partnerships. For example, Hyatt presently lets members earn and redeem points for IfOnly experiences, and even earn and redeem points for Oasis property rentals (it’s pretty funny that a hotel loyalty program is offering bonus points for home rentals).
On top of that, Hyatt has acquired wellbeing brand Exhale. While Exhale isn’t being integrated into Hyatt, at the time we learned about a promotion for World of Hyatt members. Specifically, through February 28, 2018, World of Hyatt members who are new Exhale customers can buy a $30 “Week of Wellbeing” package, which includes unlimited fitness classes, 20% off spa therapies, and 10% off wellbeing boutique purchases. This is valid at Exhale locations in Atlanta Midtown, Boston Battery Wharf, Boston Back Bay, Dallas, Miami Downtown, Miami Bal Harbour, and Miami South Beach.
On top of that, over the same dates World of Hyatt members can save $10 off a fitness class or $25 off a 60 or 90 minute spa therapy at participating locations. This requires providing a promotion code upon check-in.
Hyatt has now announced a further promotion for World of Hyatt members who visit Exhale. Between January 5 and February 15, 2018, World of Hyatt members can earn bonus points for the following experiences purchased at participating Exhale locations in New York (the largest market for Exhale locations and World of Hyatt members):
- Earn 1,000 Bonus Points for every fitness class or Week of Wellbeing purchase
- Earn 5,000 Bonus Points for every massage, facial, or fitness class package purchase
- Earn 10,000 Bonus Points for a monthly membership purchase
This offer is valid at seven Exhale locations in New York, including Central Park South, Upper East Side, Gramercy, Flatiron, Meatpacking, Soho, and Bridgehampton. You must provide your World of Hyatt number at the time you check-in for your experience, and points should post 4-6 weeks after completion of the qualifying experience.
I value World of Hyatt points at ~1.5 cents each, so it’s easy enough to quantify the value you’re getting from the offer, and whether or not it’s worth it.
I’m always a fan of loyalty programs forming partnerships that give their members access to more deals. These Exhale promotions from World of Hyatt are better than nothing (well, at least for those who are into this kind of stuff), though I can’t help but feel that they’re so narrowly targeted. They’re valid for a limited time and for limited locations. I wish we’d see World of Hyatt come up with more partnerships that are of a similar scale to their partnership with MGM M life, for example. That actually adds widespread value for members, in my opinion.
Has anyone taken advantage of Hyatt’s Exhale partnership yet?