It’s pretty common for airlines to publish videos around the holidays. After all, they want you to think of them when you’re traveling home to see loved ones, since the best thing you can associate airlines with is the memories they help create.
For example, WestJet is known for their “Christmas Miracle” videos, which are creative.
Earlier I shared British Airways’ “BA Magic” video, which was touching.
Even American’s “holiday greeting” is pretty cute, and is more airline-centric:
Well, Delta and Virgin Atlantic have just published a joint Christmas video which is… unusual. It’s called “The Prodigal Brother,” and has the tagline “Together, We Make Togetherness.” Here’s how they describe it:
3 magical scarves, 2 airlines and 1 uncle unite for a fantastical Christmas tale about what matters most.
Together, with Delta Air Lines, we present a modern take on the classic tale of a Sherpa, a yak, and a magic spider all bringing a family together on Christmas. With over 200 destinations between the UK and the US, together, we make togetherness.
From our family to yours, Happy Holidays and Merry Christmas.
Here’s the video:
That’s certainly an unconventional approach to take towards a holiday video for an airline.
Per AdWeek, here’s the concept behind it:
“Christmas advertising is filled with big, emotional storytelling. We wanted to deliver that feeling, so we went with the classic Christmas story about a dead yak, a magic spider, Socrates and karate.”
I get what they’re going for, but I’m not sure it really resonates with me. It’s not touching, especially funny, or cheeky, and I wouldn’t even call the apology that brings the siblings together much of an apology at all. But maybe I’m in the minority.
What do you make of the joint Christmas video from Delta and Virgin Atlantic?