Earlier I shared the details of Marriott’s fall MegaBonus promotion, and now Starwood has revealed the details of their fall promotion.
Starwood Preferred Guest’s next global promotion is called “Explore More,” and the basic details are as follows:
- Registration required between September 6 and November 30, 2017
- Valid for stays between September 12, 2017, and January 15, 2018
- Earn 500 bonus points per stay at Aloft, Element, and Four Points, and 1,000 points per stay at Design Hotels, Le Meridien, Luxury Collection, Sheraton, St. Regis, Tribute Portfolio, W, and Westin
- On top of that, earn 10,000 bonus Starpoints when you stay 25 or more nights during the promotion period
Not all hotels are participating in the promotion, so you’ll want to visit this page to see hotels offering 500 bonus Starpoints per stay, and this page to see hotels offering 1,000 bonus Starpoints per stay. However, all stays (even at hotels not on the above lists) will count towards the one-time bonus of 10,000 Starpoints.
It’s interesting to see a promotion that incentivizes shorter stays. I value Starpoints at 2.2 cents each, so to me this is like earning:
- An ~$11 return for limited service properties
- A ~$22 return for full service properties
- A ~$220 return after 25 nights
Earn 1,000 bonus Starpoints for a stay at the Sheraton Milan Airport
So this is a generous promotion for those who make short stays. A one night stay at a full service property would earn the equivalent of 1,400 bonus Starpoints (~$31), while a stay at a limited service property would earn the equivalent of 900 bonus Starpoints (~$20). Keep in mind that this promotion is in addition to whatever Starwood Select Member Exclusives promotion you may have been targeted for. For example, I’m eligible to earn 2,500 bonus Starpoints after my first stay, and a further 5,000 bonus Starpoints after my second stay, which is super generous.
To compare this new global promotion to Starwood’s last promotion, over the summer they offered a flat double or triple base Starpoints at participating hotels, depending on whether you’re staying during the weekdays or weekend. That translated to two or four bonus Starpoints per dollar spent, depending on the type of stay.
So ultimately this promotion is more generous if you typically make short stays, while the previous promotion was more generous if you often made longer and more expensive stays.
As I often find to be the case nowadays with hotel promotions, this promotion wouldn’t impact with which chain I choose to stay, though it also wouldn’t cause me to book away from Starwood, which may just be the goal.
What do you make of Starwood’s “Explore More” promotion?