Starwood Preferred Guest offers global promotions that are available to all SPG members. Starwood’s current promotion runs from May 27 through September 4, 2017, and offers double Starpoints on weekday stays, and triple points on weekend stays. At the moment all of Marriott’s three loyalty programs are running a similar promotion, despite the programs otherwise being different.
Starwood hasn’t yet announced the details of their next global promotion. While Hilton has been running continuous promotions all year (there hasn’t been any interruption in promotions), there have been gaps between Starwood promotions.
However, in addition to SPG’s global promotion, Starwood is also known for offering targeted promotions, which they call “select member exclusives.” Different members will be targeted for different bonuses. For example, a couple of weeks ago there seemed to be some new offers, but I wasn’t eligible.
However, today I received an email about a promotion that I was targeted for. Do note that they don’t always email members about these, so you can try try logging in here to see if you’re eligible.
After logging in with my SPG number, I was presented with a pretty generous offer. I can earn up to 7,500 bonus Starpoints after two stays between September 15 and December 15, 2017 — 2,500 bonus Starpoints after the first stay, and 5,000 additional bonus Starpoints after the second stay.
I value Starpoints at ~2.2 cents each, so to me that’s like a bonus worth ~$165 after just two stays. That’s extremely generous, especially as there’s no minimum stay required. Obviously I’ll take full advantage of this, though I find the targeting here a bit weird. I’m an SPG Platinum member with Ambassador service (meaning I earn 100+ elite qualifying nights per year), so obviously I’m going to make two stays over the course of three months. I’ll take the free points, but this doesn’t really do much to incentivize me to give Starwood incremental business.
As a point of comparison, Ford got a different offer. He was offered double elite qualifying nights and stays over the same period.
In many ways you’d think our offers were reversed, as he hasn’t made a single stay with Starwood this year. It would make a lot more sense to offer him bonus Starpoints for staying twice (since it would be more likely to generate incremental business), and offer me double elite qualifying stays and nights, given that I’m someone who cares about maintaining status with SPG.
Were you targeted for an SPG promotion?