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JetBlue has a revenue based frequent flyer program, meaning the number of points required for a redemption is directly correlated to the revenue cost of a ticket. Therefore there’s not really a best time to redeem points, since you’ll usually get roughly the same amount of value per point no matter when you redeem.
The one exception is when JetBlue is offering award sales, as they are right now. JetBlue is offering 25% off TrueBlue award tickets that are booked by 11:59PM EST on Saturday, August 26, 2017. The promotion is valid for travel September 6 through November 7, 2017.
With past promotions you sometimes had to register and then would receive points back as a refund, though with this promotion the discount is automatically reflected when you make a booking. There don’t seem to be day of the week restrictions or blackout dates, though unfortunately Mint tickets don’t qualify for the promotion. There’s not a landing page for this, but rather this is a promotion that JetBlue was promoting on Twitter.
While JetBlue’s program is revenue based, there’s some variance in terms of the value you get per TrueBlue point through redemptions. Ordinarily JetBlue points can be redeemed for ~1.5 cents each towards the cost of a paid ticket on JetBlue. So let’s look at the improved value available through this promotion.
A New York to Los Angeles flight on November 4 has a fare of $149 one-way in economy, while only 7,500 points are required, in addition to the $5.60 in taxes. That means you’re getting ~1.9 cents per point of value. That’s great.
As a point of comparison, paid fares are the same the following week, though the points requirement changes, as the same ticket would cost 10,000 points plus $5.60. That’s a value of ~1.4 cents per point.
On top of that, keep in mind that if you have the JetBlue Plus Card you get a 10% refund on points redemptions, which can be stacked with this. In other words, on the above redemption you’d get a further 750 points back, meaning that in the end you’d pay 6,750 points, which gets you ~2.1 cents of value per point.
For a revenue based frequent flyer program, the best time to redeem is during a promotion. If you have any travel planned this fall, this is certainly worth considering, since you can easily get more value than usual out of your TrueBlue points. While the travel dates are limited, otherwise this promo doesn’t have many restrictions. It’s also great that the discount applies immediately, rather than only coming in the form of a refund after the fact.
(Tip of the hat to Mommy Points)