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For the past couple of years, most of IHG’s global hotel promotions have been customized. Everyone gets some type of offer, but different members get targeted for different versions of the offer. The logic is that hotel loyal programs want to generate incremental business, so they’d rather try to get you to increase the business you’d otherwise give them, rather than just reward you for stays you’d make anyway.
The past several such promotions have been called “Accelerate,” and IHG is now back with their latest version of the offer. IHG has just announced the details of their latest Accelerate offer, valid for stays between May 15 and August 31, 2017.
You can now go to this page to see your IHG Accelerate offer, and register for it. Do note that some people are getting error messages when following the link, as it seems like they haven’t yet loaded the promotion for everyone. If that’s the case for you, try to access the page in an incognito browser, or otherwise change the “us” in the URL to “gb,” as that seems to do the trick. Otherwise log into your IHG account through the above link, and then you should eventually see the offer.
My version of the offer is for up to 48,600 bonus points after completing seven tasks.
My tasks include the following:
- Stay Once Get 2,500 — 2,500 bonus points (stay once during the promotion period)
- Stay More, Earn More — 10,000 bonus points (stay five nights during the promotion period)
- Authentic Experiences — 16,000 bonus points (stay at two InterContinentals during the promotion period)
- Earn More, Faster — 3,600 bonus points (book a bonus package stay during the promotion period)
- Spend on your IHG® Rewards Club Select Credit Card — 1,500 bonus points (pay for one stay with your IHG credit card)
- Your Achievement Bonus — 12,000 bonus points (for completing four of the five offers)
- Early Stay Bonus — 3,000 bonus points (stay once by June 30)
While in general I’m not a huge fan of targeted promotions, there are potentially some opportunities to get outsized value here with some creativity. For example, two one night stays at InterContinental properties (one paid for with theIHG® Rewards Club Select Credit Card, one on a bonus points package, and one before June 30), would earn me 38,600 bonus points. For a specific type of stay, that would represent almost 20,000 bonus points per night, which is fantastic.
I value IHG points at ~0.5 cents each, so that’s a return of close to ~$100 per night, not even factoring in the points you’d usually earn.
I haven’t participated in one of these IHG offers in a while. Early last year I took advantage of the Accelerate offer, where I could earn 55,000 bonus points after a single stay. I stayed one night at the Holiday Inn Helsinki Airport, which earned me more than enough points for a free night at any IHG property in the world. That was awesome!
What kind of IHG Accelerate offer were you targeted for? Do you plan on taking part in the promotion?