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For the most couple of years, most of IHG’s global hotel promotions have been customized. Everyone gets some type of offer, but different members get targeted for different versions of the offer. The logic is that hotel loyal programs want to generate incremental business, so they’d rather try to get you to increase the business you’d otherwise give them, rather than just reward you for stays you’d make anyway.
The past several such promotions have been called “Accelerate,” and IHG is now back with their latest version of the offer. IHG has just announced the details of their latest Accelerate offer, valid for stays between January 1 and April 15, 2017.
You can now go to this page to see your IHG Accelerate offer, and register for it.
My IHG Accelerate offer is for a total of up to 58,700 IHG Rewards Club bonus points.
My tasks include the following:
- Book And Stay Once — 3,000 bonus points (stay once during the promotion period)
- Stay More, Earn More — 10,000 bonus points (stay five nights during the promotion period)
- Discover Our Brands — 19,200 bonus points (stay at three brands during the promotion period)
- Explore With Confidence — 8,000 bonus points (stay in any country in Europe, Greater China, Middle East, or Africa)
- Spend on your IHG® Rewards Club Select Credit Card — 1,500 bonus points (pay for one stay with your IHG credit card)
- Your Achievement Bonus — 16,000 bonus points (for completing four of the five offers)
- January Bonus Offer — 1,000 bonus points (stay once in January)
That’s a reasonably good offer, and almost makes me tempted to switch some stays to IHG early next year.
I guess the easiest way I could maximize this would be by making three one night stays at different IHG brands, with at least one stay in January, one stay paid for with IHG’s credit card, and at least one stay at a property in Europe, Asia Pacific, the Middle East, or Africa. Then I’d earn a total of 48,700 bonus points, which is an average of ~16,000 bonus points per night, not factoring in the points I’d usually earn.
That’s pretty fantastic, since I value those points at ~0.5 cents each, so that’s a return of ~$80 per night. In many cases that could be more than an actual stay would cost. If I decided to stay an additional two nights, I’d earn another 10,000 bonus points on top of that.
However, this promotion isn’t quite as good as the Accelerate offer I had earlier this year, where I could earn 55,000 bonus points after a single stay. I stayed one night at the Holiday Inn Helsinki Airport, which earned me more than enough points for a free night at any IHG property in the world.
Holiday Inn Helsinki Airport — it was worth it for the points!
I understand why IHG Rewards Club has these Accelerate offers, since they actually give members an incentive to give IHG incremental business. They’re able to figure out how many stays you’d usually make, and then give you a goal based on that.
While personally this promotion isn’t quite as compelling as the one I had early last year, I still think this one might be enough to get me to switch a few stays to IHG. I don’t think there’s another brand that will offer me a return of $80 per night on my stays, not factoring in the points I usually earn. I just need to make stays at three different brands and I’ll be able to “unlock” this offer.
What does your Accelerate offer look like, and do you plan on taking advantage of it?