American Express has been championing Small Business Saturday for the past several years, which is intended to promote small businesses the Saturday after Thanksgiving (given that there’s also Black Friday and Cyber Monday around those dates).
It’s a great concept, and prior to last year American Express has made it especially lucrative for consumers by offering statement credits when cardmembers shop at small businesses on those dates. After all, nothing gets people shopping that time of year quite like saving money.
Unfortunately last year American Express changed things up. They still offered Small Business Saturday, but didn’t offer consumers any sort of incentive to participate. As a point of comparison, the previous years Amex offered the following:
- A $10 statement credit after spending $10, up to three times (2014)
- A $10 statement credit after spending $10 (2013)
- A $25 statement credit after spending $25 (2010, 2011 & 2012)
It seemed to me like the concept didn’t gain as much traction last year, given that consumers didn’t have much of an incentive to spend at small businesses.
Well, the good news is that it looks like American Express Small Business Saturday will be returning in 2016. Amex has updated the webpage for the promotion to indicate that it’s on November 26 of this year.
What hasn’t yet been clarified is whether there will be any sort of incentive for consumers to participate. While I doubt it will be as generous as before regardless (in other words, I don’t think they’ll offer $25-30 per card), it would be nice if they offered some sort of an incentive for consumers to participate. It’s a nice added bonus for holding onto some Amex cards long term, but then again, I get quite a bit of value out of Amex Offers as well, which more than justifies the annual fees on some of my cards.
As of now Amex is just advertising the opportunity to be a “neighborhood small business champion” for Small Business Saturday, though I’ll keep my eyes on the page in hopes of them adding something for consumers as well.
Do you think American Express Small Business Saturday will come with any consumer perks this year?