Here Are The Details Of Hilton’s Summer Promotion

Over the past few weeks many of the major hotel chains have announced the details of their summer promotions, including Hyatt, StarwoodIHGWyndham, and Club Carlson.

Hilton has just shared the details of their upcoming promotion, which isn’t yet open for registration. Through Hilton’s Unlimited Bonus Promotion, members will earn double base points for all stays between May 1 and August 31, 2016. Here’s what a Hilton representative said about the promotion on FlyerTalk:

I can finally share the good news about our next promotion – the HHonors Unlimited Bonus Promotion! Here’s the deal: registered members receive Double Points for ALL stays from May 1 – August 31, 2016. There are no minimum stays required to start earning, no minimum number of nights in your stay, no restrictions by nights, cities or brands, and no limit on how many Points you can earn. On top of all of that – ALL hotels are participating. In addition to unlimited Bonus Points, we are also excited to continue our ongoing efforts to send members targeted, personalized offers in parallel with this offer.

Details are listed below:

  • Double Points on stays from May 1 – August 31, 2016
  • Register between April 29 – August 31, 2016
  • Note that the registration link is not up and running just yet, but I will share as soon as possible
  • All hotels participating, no Point cap max, no minimum night requirement

So there it is – pretty simple – travel as a Hilton HHonors member and earn unlimited Bonus Points! We know our members love earning Double Points, and we hope you enjoy this rich and uncomplicated offer through the summer.

It’s great that all hotels are participating, as that’s still something that’s fairly new for Hilton HHonors. In the past they’d have huge lists of excluded hotels, which sort of undermined the concept of being loyal to a hotel chain, when so many of the individual hotels aren’t “loyal” to you. Since last year Hilton’s global promotions have been valid at all hotels, which is fantastic.

As far as the quality of the promotion goes, it’s virtually identical to the promotion which Hilton is running through April 30, called Double Your HHonors.


You ordinarily earn 10 HHonors base points per dollar spent at Hilton hotels. That means through this promotion you earn an additional 10 HHonors points per dollar spent. I value HHonors points at ~0.4 cents each, so that’s like an incremental return of ~4% on Hilton stays.

Bottom line

This is basically the same promotion Hilton has been running this spring. I’m just happy to see them offering promotions at all their properties, rather than having a bunch excluded ones. To me the extra 10 points per dollar translates to an incremental return of 4%. Hilton has pretty good earnings rates at their hotels to begin with, though this promotion in and of itself isn’t a reason to switch business to Hilton, in my opinion.

If you can stay 25 nights during the promotion period, I still think Hyatt’s promotion is the best this summer.

I’ll post again once the link goes live to register for the Hilton promotion.

What do you make of Hilton’s Unlimited Bonus Promotion?


  1. Totally unrelated, Lucky, but are you going to comment on the change at MH? You seem like a big fan of Mueller, so I thought you’d have said something by now.

  2. I think this is great, and since I have 2 separate vacations booked at Hilton properties this summer I will benefit nicely. I was expecting this anyway because they did it last year and with all the other promos this summer Hilton had to stay competitive. Let’s hope they don’t devalue their redemptions when it’s over. Good to see that Hilton eliminated their lists of excluded hotels last year. I remember calling them to complain about 1 stay that was excluded from the promo in 2014 and the call centre person caved and gave me the extra points. Always put up a fight if you’re denied!

  3. ‘If you can stay 25 nights during the promotion period, I still think Hyatt’s promotion is the best this summer.’

    Anxiously awaiting DCS’ arrival…

  4. Pretty boring, but better than nothing. I would prefer some type of Double with Triple on weekends or something where there is more of an incentive. This is their standard baseline promotion it seems.

  5. @Lucky — Is it not time you stopped going on about how Hilton properties used to opt out of HHonors promos? It is now old news — going on 2 years, maybe? — and the so-called properties that used to opt out were seldom “properties of consequence”. They were mostly franchised Mom & Pop shops in the US (HGI, Home2, etc) that did not appreciate HHonors and considered HH elites self-entitled.

    All that changed about a couple of years ago when Hilton started getting profitable and experiencing brisk growth, which Hilton’s new visionary CEO, Chris Nassetta, credited to HHonors and to returning guests (i.e., HH members), which he said were driving about 50% of the company’s annual revenue. That’s why I’d predicted from the very first time that no property opted out of a global HH promo that it would become the norm. Nassetta had evidence that HHonors was contributing greatly to the company’s bottom line and decided to play hardball and require every property participate in global promos or else…

    That’s why, with support straight from the top brass, it is no surprise that the most vibrant and revitalized hotel loyalty program out there right now is HHonors 😉


  6. SPC says on April 28, 2016 at 10:41 am
    “‘If you can stay 25 nights during the promotion period, I still think Hyatt’s promotion is the best this summer.’” ‘Anxiously awaiting DCS’ arrival.’

    No need to await DCS’ arrival with anxiety. 25 nights in 3 months is simply ridiculous for most, so I fully agree with the conditional that “If you can stay 25 nights during the promotion period…” Because few will be able to do that, whereas one gets double HH points with every single stay, there is no doubt in my mind about which is the better promo.

    With a 7-night stay starting late next week at Hilton Singapore, followed by a 2-night stay at Conrad Hong Kong and then an 8-night stay at a Hilton in Seoul in July, I will rake it in at double earning! In fact, HH promos have been so lucrative this year I am already on pace to breaking my own record of 1M HH points I hit last year 😉

  7. @ DCS – It depends on the price of the hotel rooms you are staying in. If you are staying in cheaper hotels, then Hyatt’s promotion is superior. In fact, if someone does not have status, they can mattress run between two M-Life properties 25 times and gain diamond status along with 75,000 points with very minimal cost.

    If your stays are going to be at full service hotels, then the variable promo is more attractive compared to Hyatt’s fixed promo.

  8. @Thomas — I sort of agreed. My stays will all be relatively long and at full service hotels that are not the cheapest in the Hilton portfolio. That is really tough to beat.

    Where the Hyatt promo loses most advantages is in how much one has to pay out of pocket to earn the points. Hyatt properties are generally more expensive than Hilton’s, so that the sticker shock for 25 revenue nights in three months could be considerable…

  9. “Marriott Rewards tied with Hilton HHonors as the top-ranked programs, each with a score of 741 on J.D. Power’s 1,000-point scale. Also scoring above the industry average of 711 was InterContinental Hotel Group’s IHG Rewards at 722. And Starwood’s SPG? It ranked 13th out of 14 with a 674 score, just above last-place Red Roof Inns. Starwood didn’t fare much better in last year’s results either.”

  10. UA-NYC, let me be the first then. HH is a fantastic loyalty program. Pretty sure I am not the first, but maybe you are right. It is not as ridiculously fantastic as it used to be, but it is still my first choice. Maybe if I had enough stays to be platinum at SPG or diamond at Hyatt, I might feel differently, but for my 10 or so stays and 30-40 nights each year, along with considerable credit card spending, I think it is the best option. I have also found treatment for my family of six at Hilton properties to be far better than others, even when I was briefly a Hyatt diamond.

  11. @UA-NYC & @Farnorthtrader – agreed. I don’t do enough hoteling in a year to hit top tier of any of the loyalty programs, so HH makes the most sense for me as I can get HH Gold with my Amex Plat (or indeed with a few reasonably-low AF cards) and get free breakfast on any stay. Worth it for people at my level.

  12. I’m going to jump in on the side of DCS here. I am Hilton Diamond. I am Marriott Gold and have been for several years–should make Platinum this year. I made Hyatt Platinum on a status match and will make sure to use all of my 8 DSUs (4 last year and 4 this year) before February. I travel zero for business–I am retired (but traveled enough to be AA Platinum for Life). I can and do buy Hilton Diamond each year for $40K on the Citi credit card. Yes, I know that is a lot of money and I could get more valuable points elsewhere, but I get great benefits, including saving a lot of money on breakfasts and, in some cases, dinners (when the lounge food is particularly good–more than once, I was turned away from the lounges when I was just Gold). I have always been treated well by Hiltons, who go out of their way to recognize my Diamond status. I nearly always get upgraded rooms. Hilton Diamond often gives me much lower redemption rates on points (many times, there pops up on the website a special Diamond redemption rate that is not revenue based). It is a small thing, but even the Diamond parking space near the front is nice. It is MUCH harder to earn Marriott Platinum. As for Hyatt, I’ve tried–I’ve really tried–to find them in the locations I frequent, but there are nowhere near as many Hyatts as Marriotts or Hiltons. So, for those of us who aren’t on the road all the time, Hilton Diamond is achievable solely through a credit card spend level that I can manage, and while Hhonors may not be “fantastic”, it still is a pretty darned good program.

    I also think, as DCS mentioned above, that Marriott Rewards and Hilton Hhonors tied as the top-ranked programs for a reason. I can always find a Marriott or a Hilton anywhere I go, and I have spent plenty of free nights at Hiltons (and Marriotts) through the years.

  13. Just an example of how well Hilton treats me. I was trapped at IAH last Monday, with UA reassigning my cockpit crew to another flight, then cancelling my flight due to weather(?)!
    Found a Hampton that was reasonably close, still had rooms and was not cut off by the floods. They had a couple of minor hiccups with my diamond benefits (no snack and charged $5 for premium Internet). When I mentioned them on my survey, the GM wrote to me and offered a night in a suite gratis. I wrote back and told him that it was too generous and I wouldn’t likely be back to stay in the area. He replied insisting on giving me 20,000 points for the inconvenience.
    Hilton isn’t perfect, but my experiences have been much like this one, going above and beyond to make sure my family and I are well taken care of.

  14. Rewards program != Loyalty program. And property ubiquity != quality. 80-85% of Hilton properties are budget/basic.

    And any hotel program where an $85 credit card gets you most key benefits, clearly shows that it’s not worthy of actually STAYING more to get top tier where nothing like suites, late checkout, etc. are written into the T&Cs and this clearly not guaranteed.

  15. @DCS you mentioned your upcoming Asia stays in the summer. I’d like to inquire (to you, Lucky and / or anyone else who might have advice) would you advocate the use of the co-branded bank cards (Amex or Citi) for these stays? I live in Hong Kong but I have a US based Citi HHonors card. But I wonder about the foreign transaction fees for staying in Asia locations (2.7% for Amex and 3% for Citi). Do such charges negate the value of using them abroad (vs. say another co-branded card that offers miles with no transaction fee?) Thanks for any and all advice 😀

  16. @UA-NYC. Wow. I’m guessing NYC means you have some relationship to NYC. My kids go to school in Upstate. You can count the number Hyatts in all of Upstate New York on one hand. Seriously. Lots and lots of Hiltons. I will drive my family of 5 from the Northeast to Florida to see family, like zillions of others in and around NYC. Plenty of Hiltons enroute right off the highway. Many of those Hiltons have a large family room type accommodation is works well for a family of five. Yes, they are “budget/basic” hotels, but that is what I NEED under the circumstances. So, they treat me well, and I get gobs of points (with promotions and the credit card, over 30 points per dollar) so I could stay in Times Square (free). Or Phuket, Thailand (five nights–great Hilton with a great executive lounge–all on points). Or in Tokyo for six nights (free). Or at the Boca Beach Club over Valentines Day weekend, when a room would have cost $1200 per night (mine was free). I have received a late checkout every time I have asked. And yes, not being on the road anymore like others, I can’t earn Diamond through stays, but my sub-$100/year credit card gives me Diamond, which makes me more loyal to the chain. Lucky’s site is all about aspirational travel. I stay at those “budget/basic” hotels to see family, am treated nicely, and get points to stay for free at very nice hotels elsewhere. Yes, I am loyal to Hilton, and they are good to me.

  17. @Foxlore — I have a very simple rule: Use co-brand credit cards for all purchases associated with the corresponding loyalty programs to achieve the highest return on the $. Implementing that rule also means one would use a co-brand hotel or airline card for spend associated with the corresponding hotel or airline loyalty program, respectively. If I follow the preceding rule, I do not worry too much about the foreign transaction fee because much of it is offset by the large number of bonus points (usually the maximum possible) that I earn.

    For Hilton stays, I invariably use my HH AMEX Surpass because @ 12HH/$ it boosts my minimum earn rate for EVERY stay as a HH Diamond to 32points/$. When there is a promo, like the current Q1 2X/3X bonus and the upcoming Q2 2X bonus, my earning rate, including the AMEX Surpass bonus, jumps to mind-boggling 45-50HH points/$. With such huge earn rates, I do not care much about the foreign transaction fee.

    BTW, I got rid of the HH Citi Reserve card after I noticed that it repeatedly failed to award me the promised 10HH/$ for spend at Hilton properties. When I noticed that this was happening about a year after I got the cards, about 50K points were owed, which I got retro-credit for, except that problem kept recurring. It got too much for me and I got rid of the card when I was told that the Citi Reserve card was not a large enough account for them to spend the resources necessary to find out why I was being shortchanged. I then got the no-fee Citi HH card instead. For one stay per year with a folio of >$1,000, I pay with the Citi NF HH card so that I would qualify for 10K bonus HH points that one gets for spending $1K or more on the latter card. Otherwise I put all my Hilton associated spend on the HH AMEX Surpass card.

    As for airlines, I invariably purchase my tickets at and use my Chase UA Explorer or Club visa card for payment, which earns me 2 miles/$. Occasionally, I have wanted to top off my Marriott Rewards points to afford a specific redemption, so in those occasions I have used my Chase Marriott Rewards Premier visa to pay for tickets and earn 2 Marriott Rewards points/$.

    Caveat emptor: better than 80% of my travel is business related, which means that I “double dip” since get reimbursed for most of the money I spend on hotel or airline purchases. In other words, I get to eat my cake and have it too: my loyalty points cost me very little out of pocket money, which makes the free personal travel or reward trips that I get out the points that much sweeter 😉

  18. @DSK — Kudos! You are an even better HHonors advocate than I will ever be 😉

    The types of practical benefits that you get out HHonors for your whole family is why HHonors and Marriott rank so high and HGP or SPG rank consistently much lower in most reputable surveys of customer satisfaction with loyalty programs. Being all about “aspirational” travel, loyalty bloggers always get shocked when their favorite programs (HGP, SPG) fare poorly in such surveys, which they invariably try to discredit but fail. They (i.e., travel bloggers) do not get that there is a lot more to the “hobby” than the aspirational travel, like flying in Emirates First class or staying at Park Hyatt Paris-Vendome, that they obsess with. That is why Marriott’s top brass is not likely to alter the company’s award-winning loyalty program too much to offer many of the perks that SPG loyalists insist on because in their experience the wide majority of regular Joes out there are very happy with what Marriott Rewards offers “as is”…

  19. @DCS–Thank you. I love reading Lucky’s blog (and others) because I learn, and I am not as interested in airline status since, as mentioned, I am AA Platinum for Life. But, I do care a lot about hotel status. A late checkout means the difference between getting my family off the beach at 10:30 a.m. or getting them off at 2:30 p.m. For my family, that is huge. Access to the lounge (or free breakfast in the main dining room) and dinner-like appetizers at night can save me a fortune, especially since the only one who pays for my travel is me. HHonors points gave my family three nights in an oceanfront room in Virginia Beach over Memorial Day Weekend that would have cost us $600 per night. Marriott points at the Boscolo Roma a few weeks ago easily saved my wife and me several hundred dollars per night, plus the room upgrade was nice and the free breakfast would have been 35 Euro per person. I had a great dinner and a great breakfast at the JW Marriott in Bangkok in February in the executive lounge for free. So, yes, call me a regular Joe for not having been to the Maldives or having flown Singapore Suites (yet), but property ubiquity is important to me in hotel loyalty programs, and so far, Hiltons and Marriotts are everywhere I need them to be. I am just grateful that Lucky publishes this web site so that I can get the information I need to travel perfectly fine in retirement at a significantly reduced cost.

  20. @Dsk — It is a pleasure to read about your honest, hype-free, “regular Joe” (a compliment in my book) approach to making the most of the “hobby” and achieving the biggest bang for your travel buck. It seems that this “utilitarian” aspect of loyalty/ reward travel is getting lost in the increasingly shrill obsession with which program has the single “best” suite upgrade policy or single “most” valuable points currency. When one tunes our such noise and focuses on the basics of the loyalty hobby, which travel bloggers deserve a lot of credit for doing an outstanding job in bringing to the general public or travel aficionados alike with just a mouse click, much benefit can be derived from the hobby! So, back to the loyalty basics, please!

    Who knows, maybe we’ve even crossed paths without knowing it, since, e.g., I was in the very sane executive lounge at JW Marriott Bangkok that you just mentioned in January 2015 (for a change of pace, I stayed at nearby Renaissance by Marriott Bangkok in January this year)…

    Cheers and G’day!

  21. LOL. ‘very sane’ should have been ‘very same’ but, hey, exec lounges in Asia do tend to also be “saner” than in the West! 😉

  22. @Farnorthtrader – you might find the agreement that GMs have with the brand interesting. It was revealed on blogs a while ago. It went something like this – if a Diamond member is not satisfied [via surveys etc], GM must respond within 2 hours (or something similarly short) and satisfy them. Not to take away from their promptness, but it is actually part of the contract they have with the brand.

  23. @italdesign — You are not taking anything away. You are reinforcing the idea of a well run program as the very existence of such an agreement with GMs would indicate…

  24. I agree, it is the Hilton program that is very well structured, not necessarily the individual hotel, although most of the Hiltons that I have stayed at also seem to be well managed.
    In opposition to this, my witheringly negative survey review of the SPG hotel in Cairo received no response, my moderately negative survey of the Park Hyatt Paris (when I was a Hyatt diamond) received no response and my negative survey response on a Club Carlson stay in Belize City received a half hearted apology and compensation offer. I had one other Hilton that I sent a very negative survey result in for (while I was gold) and Hilton corporate again went above and beyond. Out of roughly 50 stays and surveys over the last 3 or 4 years, these were the only negative surveys I have submitted and Hilton has been, by far, the most responsive to even very minor issues and there has been no difference between brands or individual hotels, they have been consistently excellent.

  25. @Farnorthtrader — I have submitted only one negative feedback about any hotel ever and it was about Hilton Cardiff (Wales, UK) about 3 years ago because it was the worst Diamond recognition I have ever received anywhere. For instance, I was told at check in that I had been “upgraded” to the exec floor, except that when I got in the elevator the room I was assigned was not on the highest floor that was clearly marked as “Executive Floor” on one of the lift buttons. When I got to the purported “exec floor” room, it was a mess, with a squeaking bed and generally dated with noisy plumbing, and a promised view of the castle was also a lie because I was not high enough up to see anything but the castle wall!

    When checking out I asked to speak with the GM, but was told that she was not in, so the second in command came out to speak with me. I did not mince my words: I made it clear that it was my worst stay ever as HHonors Diamond, I stated why, and promised to stay at Marriott if I was ever there again. The complaint was not even written, but after I returned to US I received an email from the GM, who apologized profusely, thanked me for the feedback and promised to make my next stay one that I’ll never forget. She said that some of the issues I’d raised were due to the fact the property was quite dated (and it really was) and that it was undergoing a complete renovation that will enable them to give their top costumers a much better experience. Needless to say, I was truly impressed by the highly personal response 😉

  26. Did you wave your laminated copy of the T&Cs in her face though when checking in originally? That would have solved many of the problems.

  27. “Through Hilton’s Unlimited Bonus Promotion, members will earn double base points for all stays between May 1 and August 31, 2016.” This is incorrect – it is NOT double base points (which are points that count towards earning elite status), it’s double bonus points (which don’t).

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