The biggest airline industry news of the week is that Alaska Airlines will be taking over Virgin America in a $2.6 billion deal, which is pretty incredible.
The more this unfolds, the clearer it is that Alaska’s primary intention was to prevent JetBlue from buying Virgin America. JetBlue is strong on the East Coast while Virgin America is strong on the West Coast, so understandably Alaska was afraid of the implications of JetBlue being dominant on both coasts.
As a result, there was a bidding war between Alaska and JetBlue, and Alaska ended up
being willing to overpay by more winning.
I suppose as a response to this takeover announcement, JetBlue is running a promotion targeted at Virgin America flyers, where they’re “Calling All JetBlue Virgins.”
JetBlue is giving away 500 tickets to residents of California or New York who have never flown JetBlue before.
Here are the details:
Hey, JetBlue virgins in NY and CA! You may not know us, but we know you’ll love us. In fact, we’re so confident it’ll be love at first flight that we’re giving away 500 roundtrip flights to those who have never flown us before! Enter now for your chance to win roundtrip travel to one of our select destinations on JetBlue.
Why do customers love JetBlue? Glad you asked!
- Flights to more than 95 great destinations
- Award-winning customer service
- Unlimited brand-name snacks and drinks
- Free inflight entertainment – including Fly-Fi®!
- Lots of legroom
- Fully lie-flat seats in Mint – our refreshing take on premium travel!
*Valid for travel between New York (JFK), San Francisco (SFO), Long Beach (LGB), Los Angeles (LAX) or Las Vegas (LAS).
To enter, simply fill out the form with your name, email address, phone number, and state of residence by 11:59PM ET on Wednesday, April 13, 2016.
Here are the full terms of the promotion:
NO PURCHASE NECESSARY. Sweepstakes starts on or about 5:00 PM ET on 4/6/16 and ends at 11:59 PM ET on 4/13/16. Sweepstakes open to legal residents of New York and California who are 18 years of age or older and have never traveled on a JetBlue Airways flight at the time of entry. Five Hundred (500) prizes, each valued at $299 will be awarded. Total Approximate Retail Value of all prizes: $149,500. Odds of winning depend upon the number of eligible entries received. Void outside of California, New York and where prohibited. See Official Rules for complete details. Sponsor: JetBlue Airways Corporation. All rights reserved
Since I’m sure someone will ask, I don’t see anything in the terms about how they determine if someone has flown JetBlue before. Of course you should follow the rules of the promotion, but they also don’t seem to specify in the terms how that will be enforced.
This is a creative promotion on JetBlue’s part, and I suspect the first of much rivalry we see between the three (soon to be two) carriers. I’m very curious to see how JetBlue responds to this merger, and if they try to expand their west coast presence even without a Virgin America takeover.
As far as this promotion goes, though, I really do have to wonder how many residents of California and New York who are tech savvy enough to see this promotion haven’t yet flown on JetBlue.
So, is there anyone out there who’s eligible to take part in this contest?
(Tip of the hat to Michael W Travels)