More Design Hotels Join SPG Portfolio

In mid-November I wrote about the exciting new marketing partnership between Starwood and Design Hotels. Design Hotels is a group of almost 300 independent hotels around the world, all of which are selected for their emphasis on style and design.

The Gramercy Park Hotel in New York City is a Design Hotel

While Design Hotels is Starwood’s 11th brand, it works a bit differently than the others. Starwood’s 10 other brands are fully integrated into the Starwood Preferred Guest program, while Design Hotels only has a “marketing partnership” with Starwood.


To recap how SPG benefits work at Design Hotels:

  • SPG members will receive high-speed internet access and complimentary bottled water in-room
  • Gold and Platinum members will automatically receive a Starpoints bonus as their welcome gift
  • SPG members only earn Starpoints and elite qualifying stays/nights if they’re booking through Starwood channels
  • Starpoints can be accrued at the same rate as at other SPG properties:
  • It will be possible to redeem Starpoints at Design Hotels as of early 2016

In other words, it’s certainly not going to be the same experience as staying at other Starwood hotels, given that you don’t receive elite benefits like room upgrades, complimentary breakfast, guaranteed late check-out, etc. Still, given how unique these hotels are I’m thrilled to be able to earn elite points and stay credits at them.

The other “catch” is that not all ~300 Design Hotels properties are participating in Starwood. As of now the partnership is just a “soft launch,” kicking off with the following five properties:

However, Starwood is hoping to add 40 Design Hotels properties by early 2016, and they’re making nice progress towards that.


Starwood just sent me an email reminding me that they’ve added additional properties to the partnership, including the following:


The website also indicates that the following three hotels are joining SPG soon:

Soon you’ll be able to earn Starpoints at La Purifica Dora in Pueblo, Mexico

Bottom line

I’m excited to see more Design Hotels join SPG, and can’t wait to check some of them out. While it won’t be the full SPG experience, this partnership would still cause me to consider staying at these properties when I otherwise might not have even thought of them, given how cool they look.

I’m hoping to check out a few of these soon.

Have you had the chance to stay at a Design Hotels property yet? What was your experience like?


  1. Yipee! after decades of only Hilton and NH hotels (and a brief Westin appearence) RTM was enriched with IHG’sHIX but now gets a Starwood association and by 2016 a Marriott! staycation here I come!

  2. Took advantage of the recent BA sale to get biz tickets to Oslo in the spring. As an SPG plat I was initially surprised there were no options in the whole city. Hoping that The Thief joins the SPG fray before March. It looks like a fun place.

  3. I didn’t stay there, but I was hanging out playing hobby photographer/tourist in Maastricht, Netherlands last week and wandered past The Kruisherenhotel Maastricht Hotel which I recognized from the SPG emails. It is an old monastery with cool architectural features which I started to photograph. I heard sirens not too far away, but didn’t think anything of it until my phone started to vibrate and make loud noises. My phone had a full screen alert/warning in Dutch (which I couldn’t read). When I walked away, the screeching stopped. I guess I set off alarms. Oops.

    The hotel is lovely from the outside! I love Maastricht. It is a lovely smallish city with beautiful architecture. If you go now, the The Kruisherenhotel is very close to the Christmas Market.

  4. Looks like Starpoint redemptions are coming soon to Design hotels per SPG’s email today – huge benefit

Leave a Reply

Your email address will not be published. Required fields are marked *