Emirates is an airline with global brand recognition which extends way beyond the people who have flown with them. The female Emirates uniform is iconic, and I think just about anyone who sees an Emirates crew in an airport can identify them.
Part of that is probably due to the amount of money Emirates spends on sponsorships for sporting teams and events. Every second soccer jersey I see seems to have the Emirates logo on it.
Anyway, Emirates did something really creative at a soccer game this past Sunday, October 25. Their cabin crew did a “safety demo” at a stadium in Lisbon in front of 65,000 fans… with a twist.
Well done, Emirates. Absolutely brilliant and innovative!