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Register now for Starwood’s “Stay For More” promotion
The promo is now official, and registration opens today.
Through the Stay For More promotion you’ll earn:
- Double Starpoints on eligible stays of two nights
- Double Starpoints plus 500 bonus Starpoints on eligible stays of three or more nights
- There is an extensive list of non-participating properties (~12% of SPG hotels), which aren’t eligible for the promotion
With Starwood you ordinarily earn:
- 2 Starpoints per dollar spent
- Additional 1 Starpoint per dollar spent if you’re a Gold or Platinum member
- Additional 1 Starpoint per dollar spent if you’re a 75 night Platinum member
- Additional 2 Starpoints per dollar spent if you pay with the Starwood Preferred Guest® Credit Card from American Express or Starwood Preferred Guest® Business Credit Card from American Express
So through this promotion you’d earn an extra 2 base Starpoints per dollar spent. That means through this promotion you’d earn 4 Starpoints per dollar spent as a non-elite member, and 5 Starpoints per dollar spent as an elite member. I’m a 75 night Platinum and usually use the Starwood Preferred Guest® Business Credit Card from American Express to pay for my SPG stays, so I’d earn 8 Starpoints per dollar spent.
I value Starpoints at ~2.2 cents each, so to me that’s a return of ~17.6%. And that assumes I’m staying for at least two nights in a row, and at a participating property. That’s not really a promotion which would get me to switch stays to Starwood, though at the same time won’t get me to book away from Starwood, if that makes sense.
Once again, Starwood has a “tracker” linked to the promotion, so you can keep track of your credits:
For context, the other hotel chains which have announced their fourth quarter promotions include the following:
- Hilton is offering double points on weekday stays and triple points for weekend stays, with all properties participating (which is a recent development for them, as they used to have huge lists of non-participating properties)
- Marriott is offering the MegaBonus promotion, whereby different accounts are targeted for different promotions (overall the promotions aren’t nearly as lucrative as in the past)
- IHG is offering targeted promotions with specific tasks, which range from extremely lucrative to rather underwhelming
Ultimately Starwood’s new promotion is about what I expected from them. The hotel industry is doing quite well, so hotel loyalty programs don’t have to provide huge incentives to get heads into bed.
My assumption is that this promotion is mainly intended to offer enough of an incentive to prevent people from booking away from Starwood, and I think it accomplishes that.
What do you make of SPG’s Stay for More promotion?