Credit card companies, airlines, and hotels love sponsoring sporting events to get their names out there. And often that can nicely benefit members.
For example, Starwood is a sponsor of the US Open, so they have all kinds of “SPG Moments” packages available for members to redeem points for and bid on. It’s a pretty cool opportunity to redeem points for something other than travel (which might sound crazy to us, but there are road warriors who hate the thought of spending any more days traveling).
Starwood isn’t the only one to offer cool stuff for their members, though. For example, Chase is also a big sponsor of the US Open.
Specifically, there’s a Chase Lounge at the US Open, which is available to all Chase customers. While Chase doesn’t reveal much about what’s in the Chase Lounge, based on doing some Googling it seems like in past years they’ve had snacks, drinks (both alcoholic and non-alcoholic), etc.
There’s no cost to visit the Chase Lounge for customers, though you do need tickets to the US Open, and also need to register in advance.
The registration process is interesting. Rather than having to enter your card number, you instead just have to enter the customer service phone number on the back of your credit card. So it seems they’re not actually verifying that you’re a member, to the extent that they’re not identifying you as an individual customer.
Here’s the disclaimer they add on the booking page regarding potential capacity restrictions:
Chase is dedicated to providing an enjoyable and exciting experience for customers in the Chase Lounge. Wristbands are required to enter the Chase Lounge. A reservation via this system entitles you and your guest to a wristband for a specific session so long as both you and your guest hold tickets to the US Open for that session. Please understand that a wristband does not guarantee automatic entry into the Chase Lounge as fire, health or other regulations may limit capacity. This capacity restriction may also apply when trying to re-enter the Chase Lounge at a later time during the same session. Thank you in advance for your understanding and cooperation!
There are 19 available sessions, and each Chase customer can reserve up to two sets of sessions, each of which is for two people.
The booking process is super-easy, and only takes a couple of minutes.
I go to the US Open every year, so went ahead and reserved a spot at the Chase Lounge for the date I’m there. It’s certainly nice to have access to an air conditioned room with drinks, snacks, etc.
Here are the full terms of access for the Chase Lounge at the US Open:
- You must be a Chase customer to access the reservation system.
- You must have tickets to the US Open for the session you are booking a reservation; a Chase Lounge reservation only provides access to the Chase Lounge once you are already at the US Open.
- In order to allow access to the Chase Lounge to as many customers as possible, each customer can reserve a maximum of 4 spaces – 2 reservations for 2 people. Both reservations can be made for the same session, or they can be split across two different sessions.
- Each reservation is for you and your guest and is non-transferable.
- Changes and cancellations can be made to your reservations prior to the start of the session.
- Reservations are taken on a first come, first served basis until all spaces have been filled.
- Once the reservation process is complete, a confirmation will appear on your screen. Please print or take a screen shot of this confirmation for your records to facilitate check-in. You can check in without the confirmation using the name and/or email address on the reservation and matching photo ID.
- When you arrive at the US Open you can check in for your reservation at the Chase Lounge check in kiosk at the entrance to the Chase Center or at the Chase booth. The Chase booth is located adjacent to the food court.
- At check-in, you must show valid photo ID and your Chase ATM card to receive your wristband.
- The US Open schedule of play as well as session dates, number of matches and starting times are subject to change. Chase Lounge hours are subject to change when sessions are changed or cancelled by the USTA.
- If you have any questions, please contact your banker or advisor.
This is a very cool offering on the part of Chase. It’s nice to see brands engaging with their customers outside of the traditional channels. I’ll be visiting this lounge in a couple of weeks, and will be sure to report back about my experience.
Do you plan on visiting the US Open Chase Lounge?
(Tip of the hat to Michael W Travels)