Register For Starwood’s “Make It Count” Summer Promotion

In early May, Starwood shared the basic details of their summer 2015 promotion.

Register now for Starwood’s “Make It Count” promotion

Well, that promotion is now official, and registration is open for it. Starwood’s summer 2015 promotion is called “Make It Count.”


Through this promotion, Starwood is offering 1,000 bonus Starpoints with every weekend stay of at least two nights between June 1 and August 31, 2015.

Through this promotion at least one night has to be over a weekend, which is defined as Friday, Saturday, or Sunday night for everywhere other than in the Middle East, or Thursday, Friday, or Saturday night in the Middle East.

Earn bonus Starpoints at the St. Regis Abu Dhabi

Registration is required by August 15, 2015, and there’s no limit to how many bonus SPG points you can earn through this promotion. Bonus points should post 2-4 weeks after the qualifying stay posts to the member’s account.


As usual, only eligible rates qualify for the promotion, which include rates that are eligible for Starpoints accrual. In other words, free night redemptions and Cash & Points bookings don’t qualify.

The great news is that all Starwood properties are participating in the promotion. Historically there’s a list of non-participating SPG properties, but this time around it’s a truly “global” promotion. It’s nice to see both Starwood and Hilton have promotions which all properties are participating in this summer.

For more information on the promotion, see the full terms & conditions and frequently asked questions.

My thoughts on Starwood’s “Make It Count”

There’s no doubt we’re seeing hotel loyalty program promotions get considerably less rewarding than a few years ago. But that’s only logical, given that hotel occupancy and rates are more or less at pre-recession levels, so loyalty programs don’t have to offer many incentives to get heads into beds.

This promotion isn’t worth switching a stay over. At most you’re earning 500 bonus Starpoints per night. That being said, it is a nice reward for a stay you’d make anyway. Keep in mind that Starwood is also offering some targeted promotions this summer, which can be stacked with this promotion.


I do find the way they’re structuring this promotion to be curious. At first I couldn’t rationalize that Starwood was offering a bonus on weekend stays in summer. Business travel tends to be slower in summer, so you’d think they’d actually want to incentivize weekday stays, unlike the rest of the year, when hotel loyalty programs tend to incentivize weekend stays. However, on the other hand Starwood knows people will be traveling on weekends, and wants to offer an incentive for you to stay with them over their competitors.

Bottom line

It’s certainly worth registering for the promotion, though like I said, in and of itself it’s not a reason to stay at Starwood over a competitor, in my opinion. I’ll stay almost exclusively at Starwood and Hyatt properties this summer because I love the brands and loyalty programs overall, and not because of any specific promotion.

But hey, between this promotion and the targeted promotions, I’ll be rewarded pretty nicely for my Starwood stays this summer. Especially since I’m a 75 night Platinum, so I already earn four Starpoints per dollar spent.


  1. Better than a poke in the ribs with a sharp stick. Barely.

    I’m going to have trouble getting to 50 this year, so I’m concentrating on stay credits, so the few two night stays I have this summer I am dividing between two hotels to get two stays. I probably need the stays more than 1,000 points. Plus, two stays gives me double chance to find a BRG, so maybe I can get 2,000 instead of 1,000.

  2. Lucky,
    i have a reservation for 2 rooms on 2 consecutive night stay(sat and sunday). do i get 1000 or 2000? both rooms are under same reservation.

  3. FYI – “An Eligible Stay is defined as TWO or more consecutive nights…”

    a rather sucky promo for 1000 points.

  4. @ steven k — I believe only one room per stay would count, even if you have multiple rooms.

  5. I have a prepaid reservation for late June. I hope I can register and get the 1000 anyway even though I’ve already booked and paid for the stay. (Please nobody flame me for prepaying.)

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