It’s no secret here that I’m a fan of Delta, an airline I think has style and substance in spades.
I mean, think about it. Delta is meticulous about serving gourmet food. Its flight attendant uniforms are on point and about to become fashion-forward. Its Delta Studio entertainment selections are heavy on culture and independent films.
Pssst… you guys… do you think Delta might be gay?
Girl runs a tight ship, has a ton of disposable income and she ain’t giving away miles for free, honey. You want an ugly sugar daddy who’ll shower you with first class trips on Cathay? Call American.
Well, what Delta is, and has been for quite some time, is gay-friendly. Delta’s in fact the official airline of Atlanta Pride, New York Pride, L.A. Pride, Seattle PrideFest and Twin Cities Pride, among other celebrations.
Anyway, since Pride Season is almost upon us (Ben’s still picking out his wig and heels, which is why she’s at Kohl’s right now instead of writing this post), Delta has a new promotion offering a First Class fare sale to and from certain destinations for Pride celebration weekends.
Take advantage of First Class savings when you travel to any of six Pride festival cities where Delta will be celebrating this June. You’ll enjoy Premium Boarding, ample legroom, complimentary beverages and exceptional service designed to lift you to Pride in the lap of luxury.
To fly in First, book your travel for two days prior, through two days after the festival of your choice. Purchase by May 23, 2015 for travel to Salt Lake City, Detroit or Los Angeles; or by June 6, 2015 for travel to New York, Seattle or Minneapolis.
As a long-time, proud supporter of the LGBT community, we are pleased to sponsor and offer First Class flight deals to: Utah Pride Festival in Salt Lake City, Gold Corporate Sponsor; Motor City Pride in Detroit, Gold Sponsor; LA Pride, Official Airline; NYC Pride, Official Airline; Seattle PrideFest, Presenting Sponsor and Exclusive Airline; and Twin Cities Pride in Minneapolis, Official Gold Sponsor and Exclusive Airline. For more information on LGBT travel destinations, visit delta.com/prideinflight.
The sentiment and spirit behind this fare sale is (in my opinion, at least) progressive and fantastic. The nitty-gritty of it is a bit less generous, since in reality Delta seems to be more or less highlighting city pairs with already reasonable premium cabin fares (you won’t, for instance, see a Delta One JFK-LAX fare sale for Pride). Call it lipstick on a fat drag queen.
For instance, for Seattle PrideFest, Delta is advertising “special” First Class fares from Los Angeles at $205 each way for the travel period June 25-June 30.
Sure enough, I priced out a roundtrip itinerary that weekend at $407.20 (a couple bucks cheaper than advertised, even!).
That’s a terrific fare, especially considering it’s only a few dollars more than economy fares.
But what would it cost to fly from Los Angeles to Seattle in first class the weekend before, when the big gay Delta fare sale isn’t in effect?
Now, just to be clear, on Pride Weekend every single direct flight between LAX and Seattle prices out at $407.20 roundtrip in First. Whereas the weekend before, 2 of the 8 daily nonstops price out at $534.70, while the rest are at $407.20.
Let’s look at another city pair. How about Minneapolis to Salt Lake City, for Utah Pride? Delta advertises a “special fare” of $302 each way.
Sure enough, First Class fares are pricing out at $602.20 for 5 of the 6 direct flights that day, with the 5:20pm departure pricing out at $688.70 roundtrip.
Interestingly, that’s just $6.00 more than the Basic Economy “E” fare. And note here that the “E” fare, at $596.20 roundtrip, is thirty dollars more expensive than a regular, fully-eligible Main Cabin U fare, at $566.20. Can someone explain to me that algorithm?
And how about on a non-Pride weekend?
The cheapest First Class fare between Minneapolis-St. Paul and Salt Lake City is still $602.20 and is still a bargain compared to economy at $536.20 (at least this weekend, the Basic Economy fare is, as is logical, a bit cheaper). But the 9:01am departure prices out at $1,099.20 roundtrip, and the 11:15am and 7:20pm departures price out at $688.70.
Delta seems to be highlighting some of its “everyday” low First Class fares between certain of its city pairs here through a clever marketing scheme. Total masc top behavior.
However, there does seem to be some effort to offer a better deal on more flights between city pairs for specific Pride weekends, if that makes any sense. In other words, where you might otherwise have to take the 6:50am departure in order to get the best possible deal, Delta is graciously allowing you to sleep off your Stoli-and-soda hangover, fish out your 2Xists from underneath a pile of Diet Red Bulls and free promotional lube samples, and take your trick to brunch before flying home.
To be clear, the “fare sale” is for routes with already low premium fares, with city pairs largely regional in nature (in other words, you’re not going to find a great fare to Seattle from New York from this promotion).
However, if you were planning on flying to Salt Lake, Seattle, L.A., New York, Minneapolis or Detroit for Pride anyway, it’s certainly worth checking Delta to see if you can fly there in style, or at least have your booze intake subsidized.