Etihad’s First & Business Class Promo Videos

All things considered I’m a fan of Etihad. There’s no denying that they’ve been incredibly innovative with their premium cabin products, and they have a lot of unique service concepts that you don’t see at other airlines (including Etihad’s renowned “catering for one, seating for eight” service). šŸ˜‰

But if there’s one area where they really excel it’s with their marketing and branding. Their new uniforms are stunningly gorgeous, and I think their advertisements are spot on.

About a week ago Etihad released some promotional videos on their YouTube channel, highlighting the top cabins on their A380s.

At the time they released a video highlighting The Residence on their Airbus A380:

They also uploaded a video about their First Class Apartment on the A380:

Today they’ve published a couple more promotional videos, which are worth sharing as well.

That includes a video about the Boeing 787 First Class Suite:

As well as a video about the Business Class Studio, available onboard the Airbus A380 and Boeing 787:

Brilliant marketing! And my goodness, is it just me, or do some of the models they cast look thirstier than a camel at an oasis?


  1. The thirst is real buddy.

    “Catering for one, seating for eight” is the best thing I’ve read on a blog in months. šŸ˜€

  2. Etihad certainly are shrewd marketers. I have some First longhaul flights (Aus legs) in the coming months and I am really looking forward to just a little bit of the magic on display (if it’s even half as good as marketed I’ll be very content indeed).

  3. Etihad is very slick with their marketing and hard product but there exists a huge gap between their advertising and reality. As you’ve noted yourself, catering can be an issue. Ground services are horrendous. FFP is a joke. The only consistency they have is to over-promise and under-deliver.

  4. I really hope they decide to start selling those cushions they provide in First class. I totally love their design.

  5. The First Class advertisement is absolutely over-the-top. The Business Studio one is just meh.

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