Hyatt Gold Passport Diamond status is my favorite top tier hotel status, along with Starwood Platinum. I mean, I’m staying in the below room thanks to my status as I write this, so what’s not to love? 😉
The way I see it, there are two downsides to the Gold Passport program on the elite status front:
- There aren’t any marginal benefits for over-qualifying for Diamond status, unlike with Starwood (which offers additional points and Your24 after 75 nights, and Ambassador after 100 nights — not that I value either of those perks immensely, but it’s something)
- Their only other elite tier is Platinum, which is really more like elite status-light… and that’s even more so the case as of this month
I’ve been getting a lot of questions lately about whether Hyatt will be adding any Platinum benefits soon. That’s a reasonable question given that:
- Hyatt is adding free wifi for all guests globally as of this month, and previously complimentary wifi was one of the biggest Platinum perks
- While this is minor, Hyatt changed their bed type guarantee, going from only offering it to Diamond and Platinum members, to offering it to all Gold Passport members; the catch is that it’s not much of a guarantee anymore, given that they got rid of the compensation for non-compliance
With that in mind, what are the published Gold Passport Platinum benefits nowadays?
- Achieve rewards faster with a 15% point bonus when choosing points
- Enjoy a preferred room including rooms on higher floors or larger rooms, based on availability upon arrival
- Stay connected with complimentary in-room Internet access
- Expedite check-in at a dedicated area for elite members
- Ensure a room is always available with our 72-hour guarantee
- Extend your stay until 2:00 p.m. with a late check out request
- Book reservations through an exclusive Platinum line
In practice which of those benefits are actually valuable? The 15% points bonus is nice, “preferred rooms” are good (though each hotel interprets that benefit differently), and elite check-in is nice in theory (though not well enforced at many properties). The rest of the benefits don’t hold much value, in my opinion.
As a Platinum member receive an upgrade to a deluxe room, like at the Park Hyatt Seoul
At the same time, Platinum status only requires five stays or 15 nights per year. And for that matter everyone with Hyatt’s co-branded credit card gets the status. So the threshold to reach the status is low, though the benefits are really, really marginal.
Don’t get me wrong, I don’t think it’s realistic for Hyatt to add free breakfast or something similar for Platinum members.
At the same time, I’d like to see Gold Passport get a bit creative:
- Surely there’s value in either raising the elite qualification tier or introducing an additional tier, as there’s a market for those staying more than five times per year but less than 25 times per year
- Providing incremental incentives to stay beyond the “traditional” elite thresholds would be nice
How do you feel about the value of Hyatt Platinum status nowadays? What perks would you like to see added?