Through February 15, 2015, Hyatt Gold Passport is offering a 30% bonus on the first purchase of points during the promotion period.
If you max out the promotion and purchase 55,000 points you’d receive a total of 71,500 Gold Passport points. That would cost you $1,320, which is a rate of ~1.85 cents per Gold Passport point.
How does this stack up to Hyatt’s past promotions on the purchase of points?
- In January 2015, Hyatt offered up to a 40% bonus on the purchase of points, though it was targeted at those that purchased points last year
- In November 2014, Hyatt offered up to a 3o% bonus on the purchase of points
- In September 2014, Hyatt offered up to a 30% bonus on the purchase of points
- In August 2014, Hyatt offered up to a 40% bonus on the purchase of points, though it was targeted at elite members
- In May 2014, Hyatt offered up to a 20% bonus on the purchase of points
- In November 2013, Hyatt offered up to a 30% bonus on the purchase of points
I value Hyatt Gold Passport points at ~1.5 cents each, though they can definitely be redeemed for a lot more than that. I just think that’s a “fair” number. In this case there are some circumstances under which it can be really lucrative to purchase points.
For example, at the rate of ~1.85 cents per point, you can purchase enough points for a free night at a Category 7 property (like the Park Hyatt Maldives) for~$550, while paid rates at those hotels are often $1,000+ per night.
You can potentially get even more value out of your points by using Hyatt Points + Cash redemptions.
As a Gold Passport Diamond member, Points + Cash redemptions are especially awesome because:
- Confirmed Diamond suite upgrades can be applied on Points + Cash reservations
- Points + Cash reservations are eligible for elite stay & night accrual, as well as points accrual
- Points + Cash reservations count as qualifying nights for the purposes of promotions
On the other end of the spectrum, it can also make sense to purchase points for some lower category hotels. For example, I’ve stayed at the Grand Hyatt Santiago, which is a Category 2 property going for just 8,000 points per night.
That means you could purchase enough points for a free night for ~$150. Meanwhile sometimes paid rates at this hotel are more than double that.
As a reminder, Hyatt points purchases are processed by points.com, so wouldn’t count as hotel spend for the purposes of credit card spend.
As is always the case in this hobby, you should crunch the numbers and see if this promotion works for you.
Personally I won’t be taking advantage of this promotion since I have a healthy balance of Gold Passport points, and I rarely purchase points as a “long term investment.” That being said, if you have a specific redemption in mind, this promotion could definitely be worthwhile.
As far as promotions for Gold Passport points go, this one is pretty average. I’m sure we’ll see a better bonus this year, but then again if you have a specific use in mind it may not be worth waiting.