Between November 19 and December 19, 2014, Avianca LifeMiles is offering a 100% bonus on purchased miles. I wrote about that promotion before, which seems to be the “standard” promotion for purchasing miles. They seem to offer it three times per year, along with a similar 100% bonus promotion on shared miles three times per year, for a total of six promotions per year.
The cost to purchase miles under this scheme is 1.65 cents per mile (it increased by 10% as of September 30, as it was previously 1.5 cents per mile).
Anyway, it looks like LifeMiles is running a Cyber Monday promotion, whereby they’re offering a 125% bonus on purchased miles.
This brings down the cost per generated mile to ~1.47 cents per mile. This is the lowest publicly available price I’ve ever seen on purchased LifeMiles. As usual, you can purchase a maximum of 150,000 LifeMiles per calendar year.
I don’t actually see any terms associated with this offer, as it’s not advertised anywhere, but rather the 125% bonus just auto-populates when you go to the buy miles page. So I’m not sure if this is only valid today, or if it’s valid beyond that. If you want to take advantage of the offer, I’d definitely do so today to be on the safe side, though.
Unfortunately this still probably isn’t a rate at which I’d speculatively purchase LifeMiles. AviancaTaca devalued their award chart in October, and while they’re still the best option for Star Alliance award redemptions in many markets, their award chart isn’t as lucrative as it used to be.
Redeem Avianca LifeMiles for Asiana A380 first class
As I’ve mentioned in the past, LifeMiles are simultaneously my favorite and least favorite mileage currency. The things I love about LifeMiles include:
- They allow one-way awards at half the cost of a roundtrip
- They don’t impose fuel surcharges on award redemptions
- They have competitive redemption rates (you can find their Star Alliance award chart here), even after having devalued their award chart
- As long as you have 40% of the miles needed for a redemption, you can purchase the remaining miles at the time you issue your ticket for as little as 1.56 cents per mile
And then there are things I hate with a passion about LifeMiles:
- Their call center is horrible, so if your redemption requires servicing over the phone, you might as well forget about it
- They don’t allow mixed cabin awards, meaning if you book a business class award all segments have to be in business class
I’d suggest checking out my previous post about purchasing LifeMiles for more context on whether this promotion makes sense for you or not.
Do you plan on taking advantage of LifeMiles 125% bonus Cyber Monday deal?