How Delta Is Marketing The 2015 SkyMiles Program

As most of you probably know by now, Delta will be radically altering their frequent flyer program in 2015, whereby they’ll begin awarding miles based on how much you spend on your ticket as opposed to how many miles you fly.

Maybe this is old news, but reader Jon passed along a picture he took of the advertisement he saw on the seatback TV on a Delta flight.

“Who says a dollar doesn’t go as far as it used to? Up to 75,000 miles per trip with the new 2015 SkyMiles program.”


I can’t quite read the fine print relating to the asterisk, but I’ll assume it says “if you spend $15,000 per ticket.” Man, they have some crafty people in their advertising team, since for a vast majority of passengers a dollar will go less far than before when it comes to accruing miles.

Anyone care to propose an alternative tagline for the 2015 SkyMiles program that they could put on their seatback TVs?


  1. I received an email yesterday from delta telling me that looking at my flights till oct 2014, my skymilies accured was 175,000 strictly based on flights. Comparing this to 2015 rules , i would accrue 197,000 miles for sane flights.

    So i went through all of my flights till oct 2014 usibg the MQD amounts (2015 rule) rather than miles flown (2014 rules) and i ended up with 78,000 miles. I recalculated it again abd had the same 78,000 miles.

    Not sure how they came up with 197,000. It is abdolutely impossible. I would love it but impossible.

  2. Crafty adverstising indeed. But lets be honest, this new system works great for Delta’s high valued customers. If you’re flying business class from NYC to Tokyo you’re going to earn substantially more miles than you would have in the past. If you’re flying $299 tickets from JFK to SFO you’re going to be worse off.

  3. Everyone who replies to this post will get a check for $100.00*

    *Checks will not be honored – Cash Value: 1/100 Cent

    It’s a leading tag line designed to get business of the moron who doesn’t realize the terms and conditions of these programs.

  4. My Delta Email also compared my current YTD earning of Skymiles to next years dollar based amount. 39000 times 11 at 429000 miles next year. This year I have accrued 243500 miles. So I am all for Skymiles 2015. And that was just through August.

  5. “Still legit way better than MileagePlus!”

    @Ben, I’ll believe that you are impartial (as you claim) when it comes to the 3 legacy carriers when you decide to pile on United, which has a *worse* mileage program now, in many ways, and a demonstrably worse hard and soft product. But Delta’s the punching bag of choice on here, I get it…

  6. Also, to be fair — and I fully realize this reveals my Delta apologism — if you’re a Delta Diamond and you (or your company, more likely) spend $6800+ on a business class fare to Europe or Asia (a not uncommon scenario), you’ll get 75,000 miles. It’s not “everyday traveler getting 75,000 for a transcon in economy,” but it isn’t a $15,000 ticket either.

  7. WHO SAYS An airline can’t consistently screw its frequent fliers and get away with it?*
    *hint: get your employer to buy you full Y fares to keep earning skypesos.

    The worst part of all this is that at the end of the day, airlines want to encourage their most profitable customers. This is not necessarily equal to those who spend the most. For example, a $300 flight from DCA to ATL is a lot more profitable than a $350 flight DCA-ATL-DFW, but they’d still award more “miles” to the longer, less profitable journey.

  8. I’m interested to see your thoughts on Delta’s decision to make a big Airbus purchase. Sure doesn’t seem like a good move in the “Battle for Seattle.”

  9. After several months of following this story all I can say is I think it’s fine to reward and incent your best customers to spend and get more.

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