British Airways is back with another tearjerker!
As some of you may remember, last July British Airways unveiled their “Visit Mum” campaign, which was one of the most brilliant things I’ve ever seen:
It takes a lot for me to get emotional, but this one really did it for me. I think as travelers we can all relate to the sentiment expressed in the video in one form or another. And that doesn’t even account for how beautifully the video was produced.
While British Airways has had some decent ad campaigns since then, nothing has quite matched “Visit Mum,” in my opinion… until now.
British Airways just unveiled their latest ad campaign, entitled “The Welcome of Home.” It might just be on par with “Visit Mum,” and is a tearjerker.
Here’s how British Airways describes the video:
Following British Airways’ successful ‘Visit Mum’ campaign last year, the airline today launched its next campaign designed to engage the Indian expatriate community. British Airways has teamed up with the award-winning documentary filmmaking duo Wilkins and Maguire to bring to life the emotional journey that Indian expats often experience when returning to see family. ‘The Welcome of Home’ short film follows the real story of Chitra and family as they prepare for her much anticipated trip home to India.
North America is home to close to three million Indian residents. A large proportion of these people have large extended families back in India and travel back for family events, festive periods and special occasions. British Airways’ research among the target audience revealed that along with excitement, there were feelings of apprehension and anxiety about what might await them, especially if they haven’t been back home in a while. British Airways has specifically tailored their service on this route to include Bollywood films, warm personalized service from cabin crew (including crew in traditional Indian dress), Hindu and Muslim meals and even extra baggage allowance from the US & Canada to accommodate the vast arrays of gifts which often travel each way.
Here’s the video:
Very, very well done, British Airways!
And gosh, I’m a wreck. Based on the moisture of my eyes you’d think I’m a pre-teen girl that just found out all five members of One Direction are off the market!
What do you think of British Airways’ new “The Welcome of Home” video?