Register For Virgin America’s Feel The Earn Promotion

Virgin America’s Elevate program has come out with a fairly lucrative promotion valid for travel between October 6 and December 19, 2014. Registration is required prior to your first travel date, though previously booked travel does also qualify for the promotion.

The promotion is entitled Feel The Earn, and through it Virgin America is offering a couple of ways to earn bonus Elevate points.


Triple points for First Class and double points for Main Cabin Select

Virgin America Elevate members ordinarily earn five points per dollar spent on Virgin America, so through this promotion you earn 10 points per dollar spent on Main Cabin Select tickets (fare classes W, Q, and Z), and 15 points per dollar spent on First Class tickets (fare classes J, C, and D). The flight has to be marketed and operated by Virgin America to qualify, and the bonus is based on your original fare class — in other words, an upgrade day of departure wouldn’t qualify for the bonus.

For those of you not familiar with Elevate, it’s a revenue based frequent flyer program, meaning the cost of an award ticket is based directly on the cost of a revenue ticket. Each Elevate point can be redeemed for roughly 2.2 cents towards the cost of a Virgin America ticket. That means through this promotion you’re earning a return of ~22% on Main Cabin Select tickets, and ~33% on First Class tickets. That’s a huge bonus.

There’s no limit on the number of bonus points you can earn.

Virgin America First Class

Also earn up to 25,000 bonus points

On top of that, Virgin America is offering threshold bonuses based on how many total qualifying points you earn for Virgin America flights between October 6 and December 19, 2014 (this applies for all cabins, including Main Cabin).

The thresholds are as follows:


To clarify, qualifying points in this instance are the same as base points, meaning it’s based on the earnings rate of five points per dollar.

In other words:

  • Spend $500 pre-tax and earn 1,000 bonus points (worth ~$22)
  • Spend $1,000 pre-tax and earn 2,500 bonus points (worth ~$55)
  • Spend $2,000 pre-tax and earn 5,000 bonus points (worth ~$110)
  • Spend $3,000 pre-tax and earn 10,000 bonus points (worth ~220)
  • Spend $4,000 pre-tax and earn 15,000 bonus points (worth ~$330)
  • Spend $5,000 pre-tax and earn 25,000 bonus points (worth ~$550)

25,000 points are worth roughly $550, so that’s an additional ~10% return on you spend if you max out the promotion.

Put another way, if you spent $5,000 on First Class tickets between now and December 19 you’d earn a total of 100,000 Elevate points — that’s worth roughly $2,200 in Virgin America travel. That’s a huge bonus.

Bottom line

While I don’t usually get excited about revenue based frequent flyer programs, this is an extremely lucrative promotion. If I were a Virgin America flyer I’d be doing the happy dance right now. If I spent a lot on flights and/or booked premium domestic tickets and weren’t especially loyal to the legacy carriers I’d also probably switch some flights over this promotion.

What do you think of Virgin America’s Feel The Earn promotion? Do you plan on taking advantage of it?


  1. I live in ATL, so unless I do a couple of mileage runs, I won’t be able to take advantage of this particular promo. I was wondering though: can you redeem elevate points for Virgin Australia/Atlantic?

  2. For people not yet signed up with Virgin America’s Elevate FF program, you can also take advantage of their new member bonus promo and get 500 points for joining and an additional 2,500-7,500 points for taking a flight before 31 December 2014.

    If anyone wants to sign up, take advantage of this promo and double dip, here’s my Virgin America referral link to earn those bonus points:

  3. The fine print says “for flights booked & travelled b/t 10/6 – 12/19”. I purchased 2 refundable main cabin select just last week. I’m wondering, should I cancel the tickets & repurchase them or do you think those flights would qualify me for those extra points?

  4. I am trying to change my status from Elevate Silver to Elevate Gold.
    However, I still need to earn 24,000 Points to accomplish this.
    How much do I need to spend on a First Class ticket on this FeelTheEarn promo?
    Your help would be greatly appreciated to help me figure this out! Thanks!

  5. I will be anxious to hear the answer to this Elevate question above. if anybody can assist me in the math!
    Thanks much….

  6. @ Brian Kessler — Frankly if you’re that far away with only two weeks left in the year, I’d say it’s probably better to stick with Silver and go for it next year. You’d need to do a LOT of flying to get to Gold.

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