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Starwood has just announced the details of their fall 2014 promotion, entitled More For You. The promotion is valid for stays between September 15 and December 15, 2014. Registration is required by October 31, 2014.
Through this promotion, Starwood is offering:
- Double Starpoints on eligible stays of two or more nights
- Triple Starpoints on eligible two or more night stays that include a Friday or Saturday night (Thursday or Friday night in the Middle East)
“Eligible” stays include published revenue rates, and not Free Night or Cash & Points bookings.
As usual with Starwood, there’s a list of non participating hotels — in this case over 170 properties aren’t participating in the promotion, which is quite a bit.
Bonus points earned through the promotion should post 2-4 weeks after the qualifying stay.
How good is this promotion?
With Starwood you ordinarily earn two Starpoints per dollar spent. If you’re a Gold or Platinum member you earn an extra Starpoint per dollar spent, and if you stay 75 nights per year you get an extra point per dollar on top of that (though very few people do 75+ nights per year with Starwood, so I won’t crunch the numbers on that).
Assuming you’re an SPG Gold or Platinum member:
- You earn five Starpoints per dollar spent on stays of two or more nights
- You earn seven Starpoints per dollar spent on stays that include a Friday or Saturday night
If you pay for your stay with the Starwood Preferred Guest® Credit Card from American Express or Starwood Preferred Guest® Business Credit Card from American Express, you earn an additional two points per dollar spent, for a total of:
- Seven Starpoints per dollar spent on stays of two or more nights
- Nine Starpoints per dollar spent on stays that include a Friday or Saturday night
I value Starpoints at ~2.2 cents each, so that means as an elite member paying with their co-branded credit card, you’re earning at most a return of ~15.4% on your Starwood stays at eligible properties of two nights or more (4.4% more than usual), and at most a return of 19.8% on weekend stays at eligible properties (8.8% more than usual).
The promotion is better than nothing, but certainly wouldn’t get me to switch any stays to Starwood. The return on eligible stays itself isn’t horrible, though keep in mind you don’t earn any bonus at properties that aren’t participating or on one night stays.
Still, the promotion is more or less what I was expecting — given the state of the hotel industry at the moment, they really don’t need to offer much of an incentive to fill hotel rooms.
Hyatt is offering a targeted promotion this fall, which offers up to 2,500 bonus points per night, or a total of 50,000 bonus points after 20 stays. If you were targeted for that it’s much more generous, in my opinion. I value Gold Passport points at ~1.5 cents each, so that’s like an additional return of ~$4o per night on my Hyatt stays at any property worldwide during the promotion period.
What do you think of Starwood’s More For You promotion?