Alaska Airlines has something called Club 49, whereby they offer residents of Alaska special perks.
The benefits of joining Club 49 include the following:
- 2 Free Checked Bags — When traveling to or from Alaska on Alaska Airlines (Benefits not available on all codeshare itineraries)
- Travel Now Discount — Two annual one-way certificates for 30% off Refundable Coach fares when flying to, from or within Alaska
- Weekly Fare Sales — Receive exclusive emails featuring new deals every week
As most of you probably know, Alaska and Delta have a really heated battle in Seattle over market share, though it seems that Delta is now trying to extend that battle to the state of Alaska, where Alaska Airlines still has a near monopoly.
Living in Alaska is already a bonus, but when you fly on a Delta or Delta Connection®-marketed and –operated flight you’ll receive even more. All Alaskans receive two free checked bags each for up to eight travel companions through December 31, 2014, plus the convenience of expanded service starting in June.
And for a limited time, register by October 31, 2014, to receive:
- FAST TRACK TO MEDALLION® STATUS
Enjoy 60 days of Silver Medallion status and all the benefits that come with it. Keep Silver Medallion status through February 2015 by earning 4K Medallion Qualification Miles (MQMs) or 4 Medallion Qualification Segments (MQSs) within 60 days. Get Gold Medallion status through February 2015 by earning 8K MQMs or 8 MQSs within 60 days after registration.
- 30% DISCOUNT
A one-time discount is available toward the purchase of a full Y fare-class Delta or Delta Connection-marketed and –operated ticket. Travel must commence within four days of redemption and ticket purchase. Book and redeem by December 31, 2014.
- $25 E-CERTIFICATE
Purchase an Economy Comfort™ ticket by December 31, 2014, then fly and watch a one-time $25 land in your SkyMiles account. With Economy Comfort, enjoy prime seating at the front of the Economy cabin, Priority Boarding, quicker deplaning, and more legroom.
So really they’re one-upping Alaska here by not just offering two free checked bags and a 30% discount, but also offering a Silver Medallion trial, e-certificate for purchasing Economy Comfort, etc.
This is clearly intended to simply piss off Alaska. Delta can’t even begin to compete with Alaska Airlines in Alaska. Here are the destinations Delta serves:
And here are the destinations Alaska serves:
But ultimately this battle is just about them pissing one another off, much like Alaska’s promotion offering double miles for travel on British Airways between Seattle and London the same week that Delta launched their service.
(Tip of the hat to James)