On Monday Alaska Airlines launched their “I Am Alaska” campaign, which seems to be intended to boost morale at the airline in their ongoing battle against Delta. Apparently they’ll soon be distributing “I Am Alaska” pins for employees to wear.
Here’s the the YouTube video, along with the description:
“I am Alaska” celebrates the great people of Alaska Airlines and Horizon Air. Their hard work and perseverance has kept the airlines safe and on time. Their award-winning customer service and innovation has earned their customers’ loyalty. Throughout the company, employees everywhere are proud to say, “I am Alaska.”
It’s a nice video, though I do find it a bit odd that they specifically call out Delta. Towards the beginning of the video they show a Delta 767 landing and say the following:
Look at our number one on time record. What we do in our community. How we treat our customers. Our innovation. Our list of firsts. Our routes. Our pride in everything we do. It’s easy for a bigger airline to see all this and think ‘we can do that too,’ but what’s not so easy to see is how. They see the success, but they don’t see the work, the desire, the drive it takes to operate at this level day in and day out.”
Seriously?! Alaska and Delta are both ridiculously well run airlines all things considered, so just kind of funny to hear Alaska calling out Delta and basically telling them they don’t know what goes into running an airline.
Anyway, I do think it’s a nice concept and will motivate employees. Alaska has been doing a good job “rallying” their employees against Delta and motivating them to deliver more. I’ve spoken to several employees at Alaska lately that kind of have the “bring it on, Delta” mentality, and there’s not really anything more Alaska could hope for from their employees.
Interesting times here in Seattle…