I am unashamedly a huge fan of bad reality TV.
But there is nothing on TV right now that compares to the rapidly escalating squabble between Alaska and Delta in Seattle. This makes the drama between Todd and Mama Joyce (Kandi’s mom) on the Real Housewives of Atlanta look non-existent.
For those of you not totally up to speed on the Alaska and Delta drama, lets recap the “battle in Seattle:”
It got serious in 2012 when Delta announced huge international expansion out of Seattle, which Alaska was justifiably excited about, since they were being tapped to provide the feed for that international service.
But it seems Delta had a bit of an epiphany, and said “hmm, why should we be outsourcing all this domestic flying to Alaska, when we could do it on our own?” So they’ve announced huge domestic expansion, and at this point are serving almost all of the major routes that Alaska does as well.
To get back at Delta a little bit, Alaska announced additional expansion in Salt Lake City, with additional nonstop service from Salt Lake City to four destinations, including Portland, Los Angeles, San Diego and San Jose. Obviously they’re a much smaller airline so can’t “retaliate” nearly as much.
Meanwhile both airlines have been offering tons of promotions, and Delta is even offering Washington residents double redeemable and Medallion Qualifying Miles for flights out of Seattle for the remainder of the year.
So they’re supposedly partners, though they’ve been trying to run one another out of business in Seattle best they can.
But Alaska’s latest salvo has to be the dirtiest of them all. Delta is launching nonstop service between Seattle and London Heathrow this week. And to celebrate, Alaska is offering double miles on flights to London, as long as you fly British Airways.
What makes this so funny is that British Airways isn’t even offering their own members double Avios on the route.
The Quickest Way to London is the Quickest Way to Earn Miles
Fly British Airways nonstop service between Seattle and London through June 15, 2014, and earn Double Mileage Plan™ Miles.
British Airways nonstop service from Seattle is not only one of the best ways to get to and from London … it’s also an easy way to rack up miles towards Elite Status and your next award trip.
To earn Double Miles, simply register your Mileage Plan™ number prior to your first qualifying flight, and travel between March 24, 2014, and June 15, 2014.
See the World with Mileage Plan™ – Global Partnerships, Global Rewards.
Learn more about the benefits of Mileage Plan™ Elite Status.
Not a Mileage Plan™ member? Enroll online today.
Offer Terms & Conditions:
* Registration is required prior to your first qualifying flight. Registration must be completed on or prior to June 15, 2014. Double Miles offer is valid only on qualifying paid nonstop flights from March 24, 2014, through June 15, 2014, between Seattle (SEA) and London (LHR). Flights must be marketed and operated by British Airways. Flights must be flown in A, B, C, D, E, F, G, H, I, J, K, L, M, O, Q, R, S, T, V, W, or Y class of service. Flight miles must be credited to your Alaska Airlines Mileage Plan™ account in order to earn Double Miles. All travel must be completed by June 15, 2014. Not valid on free or award travel. Double Miles will not count towards Mileage Plan™ Elite Status. Please allow four to six weeks for miles to be credited to your Mileage Plan™ account. All terms and conditions of the Mileage Plan™ program apply. Offer subject to change without notice.
I think Alaska’s actions here can best be summed up by NeNe…
Your move, Delta!