I just flew Thai Airways A380 first class from Tokyo Narita to Bangkok and will write about that experience shortly.
Thai has great entertainment programming on the A380, though before every show is the same stupid Accor ad:
The first guy in the ad says “blah blah blah, I just want to check into my hotel.” The second guy says “I hope I get a king size bed.” And then there are a few others, and the ad finishes with “know what you’re really booking when you book.”
Now, I think it’s a dumb ad because they’re not actually explaining how they’re different than any other hotel chain. What will I know when booking with an Accor hotel that I wouldn’t know if I booked with another chain?
The only reason I gave the ad any thought is because I was forced to watch it six times, and not because I wanted to write an essay about it.
The reason I mention this is because I’m staying at the Novotel Bangkok Airport, which is an Accor property. Literally less than an hour after being forced to watch the ad I get to the Novotel. Much like the guy in the ad I thought to myself “blah blah blah, I just want to check into my hotel.” Sounds great in theory, except there was a 20 minute line at 11:30PM. The weird thing is that there were six front desk agents, though only two were actually actively checking people in, and it seemed to take forever for them to process each guest.
But the kicker for me was that I booked a king size bed, and after the ad I felt assured I’d actually get it. After all, I “know what [I’m] really booking when [I] book.” So I couldn’t help but giggle when the front desk agent asked me if I would mind a room with two queen beds instead. Well I’d certainly prefer a king bed and for what it’s worth (admittedly not a whole lot) I’m an Accor Platinum member, so I asked if there were any Accor Platinum upgrades available (which is a published benefit).
She looked at me like I was from a different planet, ignored my question, and then after making a few phone calls said “fine, I found you a king room,” as if she was dong me a favor.
So Accor, what does your ad mean, exactly?