Virgin Atlantic introduces Gold status for life

While still not the most valuable elite status in the world, Virgin Atlantic has announced they’ll be introducing a lifetime status program:


The thresholds are pretty standard as far as lifetime status goes — 10 years as a Gold member or a million base miles seem like reasonable thresholds. Unfortunately Virgin Atlantic Gold doesn’t get you all that much, though it’s still a nice reward for loyalty if you’d earn it anyway…

(Tip of the hat to Miles from Blighty)


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