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Canadian Kilometers has uncovered a pretty awesome opportunity for those interested in purchasing some Lufthansa Miles & More miles.
The reason I find this especially interesting is because of Lufthansa’s increased 50,000 mile sign-up bonus on the The Lufthansa Premier Miles & More World Mastercard (affiliate link). As I discussed in this post, the great thing about Miles & More is that you can redeem for Lufthansa and Swiss first class well in advance. Through partner airlines you can only redeem for Lufthansa first class at most 15 days in advance (though in reality on premium routes nowadays it seems to be only a few days out), while you can’t even use partner miles to travel in Swiss first class. So this is a great way to top off the difference in miles needed for a first class award (which is 85,000 miles for a one-way in first class between the US and Europe).
Anyway, MeliaRewards is a hotel loyalty program in Europe. Through today, Friday, June 28, they’re offering a 25% bonus on the purchase of MeliaRewards points.
Basically they charge 8EUR per 1,000 points, and you can purchase a maximum of 100,000 points per calendar year. That means if you max out the promotion you’d pay 800EUR (~1,044USD) for 125,000 points. That’s ~0.835 cents per point.
What’s interesting about MeliaRewards is that they’re transfer partners with Lufthansa Miles & More. Points can be converted into Miles & More at a rate of 2:1, meaning you’re essentially paying ~1.67 cents per mile.
Anyway, the first step in taking advantage of this would be to sign up for a MeliaRewards account here, and at the moment they’re even offering a sign-up bonus of 2,000 points (which posts to your account instantly). When you sign up you can change the language into English by clicking on “International Versions” and “English” along the top. I believe through that link I get 250 points for referring people, though you still get the 2,000 point sign-up bonus.
Then you just need to purchase the points today to take advantage of this.
The other potentially lucrative aspect to this promotion is that Lufthansa charges just 17,000 Miles & More miles for a one-way business class ticket within the US on United. You can purchase those miles for ~$284USD through this promotion, which is a pretty darn good value for a one-way business class ticket on a transcontinental flight.
Anyway, definitely not a promotion for everyone, though if you’re specifically looking to top off a Miles & More account for a first class redemption on Lufthansa or Swiss, or want to redeem miles for domestic first/business class on United, this is a value that’s tough to beat.
The one thing I’m not sure of is how long the transfer takes and in which increments points can be transferred. I only found out about this opportunity last night and have been flying, so haven’t had the chance to call up MeliaRewards yet.