You’ve gotta love when loyalty programs get creative, and I think Starwood and Delta deserve a big gold star for this one. Loyalty Lobby shares the details of Starwood’s new Crossover Rewards program, whereby Starwood elite members that link their Preferred Guest and SkyMiles account can get special benefits when flying Delta.
We’ve long seen airlines and hotels offer joint promotions, and that makes sense since for the most part they’re going after the same type of customer — business travelers. So this is merely an extension of those partnerships, into one that’s much more permanent and significant.
Anyway, the first benefit of the Crossover Rewards program is that Starwood elite members will earn one Starpoint per dollar spent on Delta tickets, not including taxes and fees. I assume this will be in addition to the SkyMiles you otherwise earn, though I haven’t seen that stated anywhere explicitly. Certain types of tickets won’t be eligible, while others will earn a flat 500 Starpoints. We’re still waiting for the details on that, really.
Beyond that Starwood Platinum members get their first bag free, zone one priority boarding, priority check-in, and day of departure upgrades on domestic Delta flights.
So if you’re already a Delta elite member the only benefit of this new program is that you can earn Starpoints for your Delta flights. Other than that it seems that Starwood Platinum members are more or less getting similar benefits to SkyMiles Silver members, so it really makes you wonder whether it’s worth going for low tier status with Delta anymore.
Anyway, kudos to Delta and Starwood on this partnership, and I’m looking forward to seeing the fine print of this.