British Airways just unveiled their latest 60 second TV ad promoting the London Olympics, which can be found here:
I think it’s a great ad to watch with awesome visuals. It’s more of a tourism board type ad than anything else so I doubt it’ll generate a lot of extra revenue, though it’s still “feel good.”
But what really has me scratching my head is the tagline:
For a company that makes a living flying people around the world, would you really want to spend millions of dollars spreading a message telling people to… not fly? I realize it’s probably not intended literally, but seriously? Or am I off base?