I love creative partnerships, though this has to be one of the more interesting ones I’ve seen in a while. Klout has partnered with Cathay Pacific to offer Klout members with a “score” of at least 40 access to the Cathay Pacific lounge at San Francisco Airport. You simply have to show your Klout score on your smartphone and you’ll be admitted access.
There’s no need to be flying Cathay Pacific, though the lounge is airside in the “A” concourse, so you do need to already have access to the concourse.
Checking your Klout score only takes about a minute and can be done here. Basically it measures your influence on social networks by linking to your Facebook, Twitter, etc. It’s actually a pretty smart promotion, in my opinion, though I have to wonder how many people will take advantage of it. The lounge is new, so what better way to promote it than to offer people that are influential through social media access?
(Tip of the hat to Deals We Like)