Swiss announces new business class

Swiss just revealed their new business class product on a dedicated webpage which does a good job of showing all of the features. It’s very nice, and looks like it’s the same design as the new DL BusinessElite, a Thompson Solutions seat. The seat looks basically flat to me (and they do say it’s horizontal), so that’s a big improvement. I really enjoyed Swiss when I’ve flown with them in the past, and the new seat is all the more reason to choose them over Lufthansa. Sadly it’ll be a few years till it’s fleetwide, so don’t expect to see it on a flight near you anytime soon.

Makes me wonder if they’ll be improving F too, since there’s very little difference in terms of the seat now.


  1. It will be interesting to compare the install rate of the new business seats on SWISS to UA’s efforts with it’s own fleet. I put my money on SWISS finishing upgrade first and not just because of the smaller fleet!

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