Over the past year I don’t think there’s an airline that has taken a more political stance than Royal Jordanian. So far their approach has been mostly humorous. For example, leading up to the US election last year, Royal Jordanian put out an ad encouraging people to travel to the US while they’re still allowed to.
They didn’t stop there. This February they published an ad with the tagline “Ban Voyage.”
Apparently this has proven to be a great marketing technique for Royal Jordanian, as they claim bookings to the US increased by about 50% following these ads, as more people became aware of the airline.