Earlier today American began selling basic economy fares, and now United is selling them as well. This isn’t coming as a surprise, given that both American and United have already revealed the full details of these fares, and we knew they’d start selling them around now.
However, with American I get the sense that they’re sort of embarrassed about introducing them. They realize it’s not good for customers, but they’re going to do it anyway, because money. However, United actually seems to want to convince customers that basic economy fares are good for them. Ironically, United is also being the strictest of any carrier with these basic economy fares, as: