While Uber has a couple of useful long standing partnerships, including with Capital One and Starwood, they’ve also been testing out a lot of concepts in various markets. I wish they’d have a bit more follow-through on some of these concepts, as they’re usually in limited markets for a limited amount of time.
Uber still hasn’t launched an outright loyalty program, though has tested out all kinds of partnerships with other companies. Well, Uber and Visa have partnered to launch the latest such initiative, called Uber Local Offers.
As of now Uber Local Offers is available in Los Angeles and San Francisco, and may be expanded to other markets in the future. The concept is as follows:
— Uber riders can earn points for purchases at select local shops and restaurants
— The offer is only available if using the same Visa card you have on file with your Uber account
— Merchants have to opt-in to participate, so I imagine it’s a similar business concept to a mileage dining portal
— Uber riders can track their points directly through the Uber app, and 100 points (which equates to $100 of spend) gets you $10 worth of Uber credit