Starwood Preferred Guest has been a leader among hotel loyalty programs it comes to their partnerships with other travel providers, whether it’s airline or ridesharing apps.
One of my favorite partnerships is between Starwood and Uber. The partnership was launched in February 2015, and has allowed SPG members to earn bonus Starpoints for Uber rides.
While the partnership has remained unchanged for almost two years, there will finally be some changes coming as of next month. I’m not sure if this is influenced by Marriott’s takeover of Starwood or not. I suspect it isn’t, and that this is simply the natural progression of any partnership, where companies renegotiate after being able to analyze the performance of a partnership.