Basic economy fares are upon us.
Delta has been selling these wretched fares for a few years now, but has recently rolled them out to more and more markets. Then United unveiled the details of their punitive offering last fall and American came out with their slightly-better-than-awful version last week.
I’ll be honest, I’m not a fan. Can you tell?
Sure, I get it. The legacy carriers are facing stiff competition from the ultra-low-cost carriers and feel they need to do this to compete. But guess what? They, or at least United and Delta, tried operating a low-cost-carry subsidiary within the framework of a mainline carrier before. I watched that movie — I think it was called Song and Ted’s Miserable Adventure — and we all know how it turned out.