While I obviously love airlines and airplanes, I also love marketing. Good marketing, at least, especially in the airline industry.
For example, while it’s from a slightly different era, I think Lufthansa did a pretty good job with their brand video a while back (again, keeping in mind that it’s probably from about a decade ago):
At least I have the song “Symphony of Angels” stuck in my head every time I watch it.
This week Swiss uploaded what must be one of the most gorgeous brand videos I’ve ever seen. It’s not just interesting because it covers so many aspects of their operations (from cabin crew to the legal team to the social media team), but it’s also visually stunning in terms of the flow of the video. Here’s how the video is described: