Yesterday I wrote about how British Airways is considering cutting free food & drinks in economy on longhaul flights. This follows them having recently cut free food & drinks on shorthaul flights, which had people up in arms.
On one hand it’s tough to imagine a day where most airlines charge for food and drinks on longhaul flights. At the same time, a decade ago it would have probably been hard to imagine that the “big three” US carriers would charge for carry-ons for some domestic fares. Even Emirates, which is known for being as full service as they come, sees a future where they unbundle business class. However, it would have probably also been hard to imagine that there would be an airline offering $65 transatlantic fares. It goes both ways.
Unbundling is the future of the industry, and I think there are two ways to look at it. One way is to view airfare being unbundled as a negative development. The other option is to view it as being positive, given that it makes travel more accessible than ever before. Nowadays you can fly across the ocean for the same price you’d otherwise pay for an hour-long cab ride in some cities.