Over the years we’ve seen some airlines and hotels partner in order to offer reciprocal benefits for members. This is a concept that Delta and Starwood pioneered when they introduced Crossover Rewards in early 2013. It’s a great way to cross-promote, given that people who are frequent flyers are often also frequent hotel guests, and vice versa.
One of the next big airline and hotel partnerships was between Marriott Rewards and United MileagePlus. It was introduced in mid-2013, and is called RewardsPlus. Among other benefits, Marriott Platinum members receive United Silver status, and United Gold members and above receive Marriott Gold status.
Well, Travel Codex is reporting that Marriott and United have taken this partnership to the next level, and are now offering reciprocal benefits for the invitation-only elite members of both loyalty programs: