Icelandair’s business model is based largely around connecting passengers between the US and mainland Europe, via the airline’s hub in Reykjavik. One of the cool programs Icelandair has in place is that they let you stop in Iceland for up to seven days without increasing your fare. It’s a win-win, as it gives people an incentive to fly Icelandair while also boosting the country’s economy.
In February I wrote about how Icelandair took their stopover concept to the next level, as they introduced their “Stopover Buddy” program. The idea was basically that if you were visiting Iceland in the off season they’d try to pair you with an Icelandair employee who has similar hobbies, and they’d spend a day showing you around. How cool is that?
Initially the program was available through April 30, 2017. I imagine it doesn’t make sense to offer such a program in summer, given how many tourists there are, and that they’d probably have a hard time meeting demand and managing expectations.