IAG, the parent company of British Airways, Aer Lingus, Iberia, and Vueling, has been saying for a while that they plan on starting a new longhaul low cost carrier. Legacy carriers globally are struggling to compete with Gulf carriers (like Emirates) as well as low cost carriers (like Norwegian). So IAG is taking the “if you can’t beat ’em, join ’em” approach, by launching a new low cost carrier based in Barcelona.
LEVEL, IAG’s new low cost carrier, will initially operate two A330s between Barcelona and the U.S. West Coast (Los Angeles and Oakland), with quick growth after that. Tickets go on sale today at flylevel.com, and start at $149 one-way.
In June of this year LEVEL will be launching service between Barcelona and four destinations: